I asked Mark Ragan, CEO, Ragan Communications, what piece of advice he would offer to newcomers in the Public Relations and corporate communications field?
“I tell students that if they want to get hired immediately, the best thing to do is get involved in all of the new tools and platforms. Become very adept at shooting a flip video, know how to edit video, know how to do podcasts, and of course it goes without saying, know how to create Facebook pages, know what Foursquare is, and what Tumblr is. Be on top of all of those things, because the #1 thing that employers are looking for in PR and corporate communications is someone who can handle all of these new tools and platforms.”
Mark and I invite you to visit PR Daily -a free PR, Social Media and Marketing e-zine published by Ragan Communications.