Specializing in social marketing and business communications training

Secrets to pitching major news media

safe dialHow do you gain trust and influence with reporters at big time news outlets?

Joe Connolly receives hundreds of pitches and press releases every week. He’s The Wall Street Journal Business Correspondent for CBS Radio in New York.

Like Connolly, I have been on the receiving end of pitches from businesses, government agencies, and nonprofits. Some days you don’t know whether to laugh or cry.

In a recent interview, I asked Connolly to share some dos and don’ts when pitching stories. For example, Connolly admits he has a hang-up with the word ‘announce.’

“If the release says ‘so-and-so is pleased to announce,’ I don’t read any further. I don’t want self-serving. The headline and lead have got to ring true.”

The secret sauce

You may be surprised, but Connolly suggests that anyone writing a news release start two-to-three months in advance. “Follow your local paper, The New York Times, The Wall Street Journal, television and radio until you see or hear something about your industry. Look for things that you think are really good, really on the mark, and really accurate.  Then call or e-mail that reporter saying you saw the article or interview. Tell them, ‘I’m exactly like XXXX, you might be interested to know we are also doing such and such…’”

Connolly goes on to remind us about the importance of complimenting reporters. “They are just like anybody else. They want to get positive feedback and they’ll think, ‘Wow, this is a really sharp person.’  A lot of my frequent contacts are people who reached out to me because they heard me talking about something that rang a bell in their industry.”

The best opening line for a phone pitch 

Like so many other reporters, Connolly’s pet peeve when getting pitched on the phone is in the opening line. “If I answer the phone, don’t ask me how I am.  Just say, ‘Hi Joe, this is xx from X Company, are you on deadline?’ That’s the best opening line of all. I just think that’s the greatest way to open a call with a reporter.”  Note to self: Connolly prefers e-mail pitches.

The final tip

For important media, call and pitch the story yourself. You are the business owner, says Connolly. “Whatever you do, don’t have a summer intern call around with news releases. That is an insult unless they are calling a 23-year-old reporter who is starting out.”

Send your pitches to Connolly@cbsnewyork.com.

PS: I invite you to take a peek at my new Kindle book, The Badass Book of Social Media and Business Communication. It’s packed with tips and insights on creating news, blogging, communication, and more!

3 reasons email interviews stink

 Audrey Hepburn

When a reporter or blogger is looking for a source, it’s important to recognize there are significant disadvantages to participating in an email interview and not a typical phone interview.

Are e-mail interviews the lazy person’s way to get information? Many media requests listed on HARO (Help a Reporter Out) stipulate interviews will be conducted via e-mail.

It seems a growing number of people skip the human element of exchanging pleasantries and instead hide behind their keyboards. For me, it’s simple. I prefer to talk rather than type. You?

Sure,  in our busy worlds, there’s a certain convenience to receiving information electronically. But e-mail interviews lack a critical communication dynamic that’s present when a reporter takes the time to speak with a source.

Without dialogue, the art of give-and-take doesn’t exist at a deep level.

Nudging our curiosity

We must also recognize the role that our natural curiosity plays in the interview process. Even if 10 rounds of e-mails are traded, the content will never match that of a human conversation.

The reason?  E-mail deprives a reporter or blogger the opportunity to spark their own curiosity and possibly uncover new insights and content. Nudging our curiosity is essential in developing content and learning new things. Curiosity and education go hand-in-hand.    

E-mail interviews detract from the fundamental news-gathering process because they:

Lack the human exchange and conversation that gives life to interviews.  I have interviewed thousands of people, from homeless individuals to presidents. Each was conducted in-person or on the telephone. And each response within a conversation typically sparked a follow-up question or slight tangent that I, as a trained journalist and news reporter, could never have anticipated. This is why scripted Q&A doesn’t compare with live interviews. E-mail misses our communication nuances, speech patterns, and vocal vitality. These live exchanges—fueled by a natural curiosity—improved the quality of information I had been gathering that simply cannot exist in an e-mail interview.  

Fail to capture the essence of the source that’s being interviewed. Based on the perspectives I have shared above, we now turn to the actual writing of the story. When a reporter or blogger is finished gathering material and is ready to sit down and write, I wonder if they can truly capture the essence of a story in the same way a counterpart could who spoke with a source.   Yes, any reporter can miss the mark and fail to truly “get” the story. But why increase the odds?  

Keep people from using their communication skills. Typing responses to a series of questions limits our verbal communication and rapport building skills. We have all sent and received electronic messages that were misconstrued in some way.  In phone interviews, tone of voice, rhythm, pacing, pauses, and enthusiasm help reporters grasp a story and the person behind it. Human to human. Some reporters even prefer to Skype with sources, as the visual adds an additional layer of valuable communication. Skype and in-person interviews allow the reporter or blogger to observe a source’s body language, which is a significant factor in our verbal and nonverbal communication. 

Do you agree or have an experience to share? Your comments are welcome.  

PS: Want to learn tons of tips and ideas for pitching news stories and working with the media? Order my new Kindle book, The Badass Book of Social Media and Business Communication.

The business of improving leadership and communication

WallyHow horrified were you these past few weeks as members of Congress huddled in cliques to avoid their self-imposed ‘fiscal cliff’? 

One thing I noticed about our elected officials: No one was wearing a shirt that states, “Plays nice with others.”

That’s because they don’t play nice. Their communication skills, manners, leadership, and basic common sense stand to be scrutinized. A frustrated electorate watched in disgust as our busy and ineffective representatives who have taken an oath of serving the public managed to give themselves pay raises. The days were passing, the media pundits were yapping, the fiscal cliff was looming, and suddenly all the clocks on Capitol Hill had stopped.

Where was the trainer who was supposed to provide a presentation on time management? Didn’t Congress get the memo? How could such an important issue have been pushed off to the last few hours of 2012?   

This is not about political parties. This post is about the core of communication and leadership. It’s about a political system that needs to be run like a business.   

The definition of scary

Existing in the imaginary world of the Beltway has clearly taken a toll on the players and processes. There are many politicians who have had brilliant business experiences outside of DC. Until our government can begin to operate like a business, and not an inefficient, bloated bureaucracy stuffed with people masquerading as leaders, the American people are screwed.  Are these public servants really serving us? Or are they too caught up in their own egos, power struggles, and hidden agendas? 

Could a business treat its customers like this and be successful? No way.

Back to basics

I’ve been writing extensively about interpersonal communication and leadership. My new book, The Badass Book of Social Media and Business Communication offers numerous sections that can serve as a primer for our politicians.

Let’s look at a few key areas in which our representatives, including President Obama, have failed miserably. And let us understand that if our elected officials pulled any of this nonsense in private business, they would be unemployed.  If the government could get out of its own way and operate on basic business values, we would all be better off.

Interpersonal skills: Getting stuck in problems is not an option. Strong leaders envision positive and amicable outcomes before the negotiations begin. They are adept at finding similarities instead of focusing on differences. They are masters at conflict resolution.

Time management: True leaders plan their work and don’t scramble at the 11th hour to reach an agreement or resolve an important issue. Cramming may work for college students but has no place in business. Leaders also don’t get backed into a corner of “we’re on holiday break.” They understand the importance of the task at hand and work until it’s completed. No exceptions. No excuses. I have to believe Congress and President Obama knew that Christmas and New Year’s were on the calendar.   

Communicating with empathy:  The Arbinger Institute is a global business leadership and training company. They describe people with poor communication skills as “in the box.” These folks are isolated and treat others as objects, not as human beings with feelings and emotions. Leaders who are “inside the box” behave as if they are better than others. They lack emotional intelligence.

When people are “outside the box”, they show compassion and care for their fellow humans. If two people in a conversation are both “in the box”, there’s little room for progress, negotiation, and positive outcomes. The following example in Arbinger’s Leadership and Self-Deception will resonate with you:  

You’re sitting on a crowded bus and the seat next to you is empty. Do you put your bag on it and hide behind your newspaper hoping no one will squeeze in? We’ve all been on both sides of this situation—the one who is seated and “in the box”, and the stressed passenger desperately searching for a place to sit down. If the seated passenger was “out the box”, he would make eye contact and smile at someone, silently sending a welcome signal to take the open seat.

The 113th Congressional session is underway.  “Business as usual” on Capitol Hill is a frightening thought.

 

4 success attributes for today’s workplace

As quickly as our world is changing, many things remain the same. Yes, TV has morphed into tablets and small screens. Telephones are now for texting. Networking is all about LinkedIn. 

But many of our everyday business activities are timeless. Technology may come into play, but it can’t replace the human factor of collaboration, confidence, caring, and checking.    

Collaboration: “When it comes to collaboration, people are your best resource.” That’s according to CNBC.com’s Donny Deutsch.  He says collaboration trumps competition in our new business landscape. Deutsch explains that it takes courage to move from the self-serving, “What’s in it for me?” mentality to a shared sense of purpose, or ‘we’ mentality.  Another important aspect of collaboration is trust, which Deutsch maintains brings about a framework for free thinking. These days, open dialogues that invite diversity trump top-down directives.    

Confidence: Today’s employees and managers alike must exude confidence in their organizations, work ethic, talents, and decisions. They must believe in themselves. Not too much pressure, right? First-class leaders understand the fine line between confidence and arrogance. Somewhere in the middle lies humility. These are timeless human attributes that technology can’t touch. And rightfully so.    

Caring: Real professionals know that a sense of compassion is needed when interacting with others. If you haven’t learned about Emotional Intelligence and how to get along with others, it’s time to get started. A study from U.S. News & World Report found that 90 percent of people are fired because of poor attitudes. Only 10 percent lose their jobs due to lack of skill or ability. 

Checking: This is not about direct deposits and bank routing numbers. This is about checking and verifying sources when writing blog posts and reports. It’s about checking in with co-workers who may be having a rough time. It’s about checking opportunities to learn new skills and technology. The most important checking you will likely do:  Checking your attitude.

Henry Ford said, “Coming together is a beginning. Keeping together is progress. Working together is success.”

The original version of this post was published on Monster.com 

Leaders: Are you managing based on love or fear?

 

 

 

 

 

 

 

 

 

What’s the magic formula of a good leader? Most people will say they admire leaders who are:

  • Strong communicators
  • Honest
  • Visionaries
  • Consensus builders
  • Strategic thinkers
  • Savvy about business
  • Enthusiastic
  • Empathetic
  • Creative
  • Patient
  • Charismatic
  • Good listeners
  • Fair
  • Approachable
  • Open to admitting mistakes
  • Willing to share credit for success and celebrate with the team

If you’ve spent more than a few years in the workplace, you may wonder if such a person exists.

Leaders — like most people—want to be liked and respected. Yet some follow the path of fear, believing that workers who are apprehensive and live with trepidation will be productive.

They come from the mindset that work is not a popularity contest.

Martin Addison writes on TrainingJournal.com:

A dictatorial management style based around fear and control can be effective for some teams or departments. For example, for those working in a set and specific role in a highly structured environment. If you want to control people and get them to undertake certain tasks, through orders and instructions, then fear and intimidation can work as a way of getting people to do what you want.
The downside is that fear creates mistrust. In an intimidating environment—or where people are fearful of losing their jobs—they may work hard but they won’t deliver to their real capability because they’ll want to ensure that they don’t make mistakes. They won’t rock the boat or take risks because they won’t want to get punished. As soon as they feel that there will be consequences if they don’t succeed, they’ll stop performing.

Does HR seem busier when a manager is feared and not loved? Some employees may complain while others are afraid to gripe to HR because of their bosses’ management style.

A more spiritual and gentler approach to supervising others comes from Tao leadership. A post on Tao-in-you.com maintains that the best leader “is one whose existence is barely known by the people.”

“I have heard my master say that nurturing life is like keeping a flock of sheep,” says author Chuang Tzu. “You lash the last sheep, and the rest will move.”
The leadership style is effective and effortless.
It is so different from bulldozing. It is Tao leadership.
You hold a whip in your hand, but you are kind to the flock. You lash only when it is absolutely necessary, and only on the last sheep—one that makes the whole flock move.
Instead of pushing, you work on the nature of the flock. Although the flock is totally under your control, it follows without knowing that you exist.
The challenge, of course, is on knowing where the last sheep is.

These two examples of leadership show us two very different approaches. Somewhere in the middle is your organizational philosophy.

After all, whether leaders manage and communicate with love, respect, or fear, it sets the tone for your corporate culture.

10 Ways to Transform Your Communication in 2011

I blinked and the decade was gone.

Here we are in a new year and a new decade. Consider the enormous changes we’ve experienced in the past 10 years. VCRs, fax machines, turntables, hard-wired phones, Sony walkmen, and clunky pagers are some of the communication vehicles and toys that have morphed into something else, or simply become obsolete. 

How has your communication changed these past 10 years? What will the next 10 years look like?

Let’s start slowly, with 10 ways to transform your communication right now: 

1. Simplify. Texting or 140 characters are great reminders that we need simplicity in communication is beneficial to all. It helps the speaker/writer distill key information for the recipient.   

2. Think headlines. Without being a total dork, communicate in eight words that are relevant, punchy, and captivating.

3. Write for the reader. Have you noticed we exist in a turbulent world?  Deliver your message with care and a willingness to help others. Your words can have a powerful impact on others. How cool is that?

4. Consider the platforms. Writing blog posts may be passé in a few years. There are new vehicles and mediums for the everyday Joe to reach millions of people. Discover what is available to you and what best fits your business, skills, and needs.

5. Remove the earbuds. If you truly want to alter your communication, get out of your own head. Listen to the sounds of the world around you, as annoying as they may be at times. Even if you don’t open your mouth, your nonverbal communication will be shouting.  

6. Get in front of the camera. Video is hot this year, and isn’t going away anytime soon. Forget camera-shy or a bad hair day. Learn how to be comfortable in front of a basic flip-cam. It’s a huge opportunity for engagement.  It’s no longer a medium that’s exclusive to Katie Couric or Anderson Cooper. We all have access to the same tools. These tools have power.

7. Tell the story. Develop your critical thinking skills by refining your written and verbal communication. Understand the importance of connecting to other human beings through the fine art of storytelling.       

8. Use metaphors. Metaphors are extremely influential in business, sales, and leadership. They offer a simple analogy and image to others that they can immediately relate to. They evoke emotion. When used correctly, metaphors build consensus and bridge communication gaps.  

9. List things. When writing, use bullet points; when speaking, go for numbers. This separates ideas and helps people to quickly “get it.” When talking to someone, try phrases such as, “There are three reasons we should amend the budget…” This mentally prepares listeners for what’s to come. It will also help you relate only concise and key information. “First, we need another public hearing on the budget. Second, the current proposal will force us to break a promise and raise taxes. Finally, we should rethink our emergency spending allocation.” Bang, bang, bang.   

10. Consume carefully. Be selective with how you consume news and information. How do you share and communicate with people, both online and IRL?  Mix it up a bit. Ipads, Kindles, Facebook, text messages, YouTube, and tweets shouldn’t be your only forms of communication and learning. The human factor can not be ignored. Oh, Skype doesn’t really count. 

What would you add to this list?

P.S. I’m getting rave reviews from people who have signed up for my free, 21-day video series, “Speaking of Communication.” I invite you to access the series here.  Become an ace communicator!

10 Communication Tips to Help You Avoid Holiday Disagreements

Communicating during the holidays can be tricky. Conversations and visits can easily move from festive to fighting. In addition to shopping, entertaining, and visiting, most of us will have to interact with relatives, friends, and co-workers. The result can be stress and angst.  Or a full-blown battle. 

To avoid a communication debacle this holiday season, consider the following: 

1. Plan to have a relaxing visit. Forget previous holidays, discussions, disagreements, and conversations. Go in with a clean slate and open mind.

2. Have a drink. Don’t overdo it because things could turn ugly. One drink can help take the edge off.

3. Focus on positive topics. Too many of us are dealing unemployment, money problems, and everyday challenges. You don’t know everything that goes on in other homes, marriages, or relationships.  Don’t allow your conversation to become a ”pity party.”

4. Remember that not every comment or statement requires an answer. Silence and a smile can be very powerful. In other words, bite your tongue.

5. Go outside. It may be too cold or rainy to take a walk around the corner, but  you can step onto the front porch for a few minutes. Invite someone special, or the entire group, to join you. The dynamics will shift and the crisp air can be rejuvenating.

6. Be prepared with a small supply of friendly and neutral small-talk starters or stories. Just in case things get awkward.

7. Pass on being a “topper.” If Uncle Joe’s raving about his week in Florida, allow him have his moment. Don’t ”one up” him by mentioning you just returned from a free cruise to the islands because you were the No. 1 sales rep. (Refer to No. 4) 

8. Mingle with the kids. This can bring levity to the day.

9. Offer to help. Some of the best conversations I’ve had with family and friends have taken place while clearing dishes or taking out the trash.

10. Show gratitude. Regardless of how happy or unhappy you were during your visit, tell your host that you appreciate their efforts and invitation.

Cheers!


7 Signs You’re Not Paying Attention

3 d boxAttention is a hot commodity. No one seems to have any. That is, except the gamers and medicated folks. They can stay on task for hours. I know because I live with a couple.

For the most part, the rest of us are distracted, disengaged, and bogged down with irrelevant things that people insist we have. In fact, the Federal Banking Minister from the Free Republic of the Province of Tanzania just sent me a lovely note yesterday!

Anyway, this week, I decided that instead of simply deleting newsletters and group invitations that keep arriving in my in-box, I would actually unsubscribe. As I was doing this, I realized I never actually signed up in the first place!  These people found me, and now they claim they are, “Sorry to see me go.”  They ask in the unsubscribe message, “Why are you leaving?” Ugggh.

I’ll tell you why: I’m putting my attention elsewhere.

Do you think you’re pretty good at paying attention? Do you recognize any of these 7 phrases? Have you used any or all of these in the past week?

1. “I must have been asleep at the wheel.”

2. “Where is my head?”

3. “I didn’t notice.”

4. “Where was I when all this was happening?”

5. “Are you sure you told me??”

6. “I’m on autopilot.”

7. “I’m in such a fog.”  Translation: My head is up my rear end.

What can you do right now to commit to paying closer attention? What distractions and mental clutter do you have to clear out so you’re fully present —in business and life?  Give people in your life a wonderful gift that’s absolutely free. It’s the gift of your attention.


(Photo Credit: Krossbow)

The Reason Helicopter Parents Succeed Online: 5 Ways to Hover

hovering helicopterI’m coming clean here. I am a Helicopter Mom.

My kids are now 17 and 15. They are from a new world and generation of fear and freedom that my husband and I never experienced growing up.

As a Helicopter Mom, I have ”hovered” while my Stephanie and Danny attended birthday parties, school festivities, and sporting events. As they’ve  gotten older, I’ve conveniently hovered over the computer to sneak a glance at their Facebook conversations. This has nothing to do with having a uterus. My husband has done the same. Just not as often, and in his own special way.

I’m happy to report this parental hovering has served me well in Social Media. Yes there is a connection. We observe. We listen and read. We watch patiently.

Here are five benefits that being a Helicopter Parent offers us in Social Media networking, such as LinkedIn questions, forums, and especially online chats.

1. Case the joint. No, the chat is not akin to Dragnet or Adam-12. I don’t recommend sneaking around corners and hiding in shrubbery (Yes, I did that when the kids were in pre-school; just checking that they weren’t playing alone in the sandbox).  Call it lurking or call it listening. The key is to simply hang around before the chat gets underway. Most people don’t arrive “fashionably late”; they start assembling well before the content starts buzzing. Note to self: Identify a few movers and shakers.

2. Pay attention. Hover and watch as the conversations unfold. This gives you insight into personalities, style, and expertise.  Note to self: Jot down names and handles of people you can follow-up with after the chat. Who would you like to eventually connect with offline?

3. Look for clues. If you pay close attention before jumping into conversations, you’ll notice who the naysayers and rebels are. Who are the stronger personalities that may clash with others? Do you want to engage with them during the chat or could it be an effort in futility? Some people know everything. That’s nice. Note to self: Avoid toxicity whenever possible.

4. Recognize the BFF’s. When you hover, you’ll notice those who have the friendly and long-time relationships. Look for history. Look for clues, like :) )), !!!!, OMG, and . Do you want to try and jump into these conversations and inside jokes with the Best Friends Forever? It could be awkward. Note to self: There are cliques of people everywhere. Enter at your own risk.

5. Watch their language. If your goal is to learn more about an ancillary or vertical niche that you’re not well-versed in, notice the lingo, acronyms, and industry jargon that’s being thrown around.  Note to self: Do your homework. Read trade publications and subscribe to blogs and e-zines.

You can learn plenty from being a fly on the wall and hovering for 10 or 15 minutes. These tips lead to building rapport, interpersonal relationships, and business.

PS: I’m getting rave reviews from people who have subscribed to my 21-day free video series, “Speaking of Communication.”  Topics include PR, creating content, Social Media, public speaking and sales. Sign up here!



(Photo Credit: Michael Ransburg)

The Real Secret to Business Growth and Making More Money

writingYesterday in Part One of my interview with Nametag Scott, he shared insights on creating a “reservoir full of ideas that never run dry.”  Today in Part Two, Scott says when trying to drum up new ideas, products and services, the “build it and they’ll come” model doesn’t work.

“It’s easy to get caught up in this idea of ‘if you build it they will come’.”  That’s a lie. I would substitute, ‘if you write it they will come.” Everything I’ve done in my business is because I have written something. Every dollar I have made is because I wrote something and someone read it, and they found me. So my philosophy is if you write it they will come. Now obviously you have to write it well and it has to be written in a way that evokes a response. There are certain things that increase probability. The secret is you can’t make people come to you, can’t make customers buy, and you can’t make people talk about you. If you want to spread the word, build remarkability into your product from the beginning.”

Scott and I also talked about how to attract new business. He says this is not about selling.

“Ultimately selling isn’t selling; it’s solving. It’s positioning yourself as the answer and solving pervasive, expensive, urgent, and relevant problems for your customer. The secret is to position yourself as the problem-solver. You look the customer in the eye and ask,  ’Is it of value to solve this problem for you?’ and they say ‘well yes of course I’d love to solve my problem’ …and you respond ‘well great, I’m the answer…sign here.’’

Thank you Scott for reminding us that being a problem-solver and not a salesman will pay longterm dividends.


(Photo Credit: churl)