Real-time is the name of the game in our digital space. Why do so many bloggers and writers insist on beginning their prose with old, outdated, and stale references to time and “current” events?
Here are 5 phrases to avoid in the opening/intro of your blog. By the way, these are real. Not real-time, just real blunders.
1. “Three months ago…”
My take: What were you waiting for? I’m outta here.
2. “When I attended the XXX conference in Vegas a few weeks ago…”
My take: I wasn’t there, it’s old, goodbye.
3. “Five years ago when I wrote an article on…”
My take: What rock have you been under?
4. “A study from 2010…”
My take: Tell me something new. Until then, I’ll be napping.
5. “Industry leaders debated the March, 2011 research…”
My take: Where were you in March?
Author Eckhart Tolle writes in his best-selling book, The Power of Now: “The time is Now.”
And by the way, if you need ideas and help with blogging, writing, and content, I invite you to sign up for my free, 21-day video series, “Speaking of Communication.”