You will learn:

• The # 1 Complaint of Editors and Reporters
• 5 Key Ways to Deciding What’s Newsworthy
• 25 Do’s & Don’ts of Writing Press Releases
• Secrets to Building Media Contacts
• 7 Ways to Get “Free Press”
• How to Build a Proactive PR Strategy
• Proven Ways to Use Social Media to Attract Publicity Donors and Volunteers
• Tips for Creating Credibility, Visibility and “Buzz”
• The 2 Most Important Words to Say to Reporters
• The Secret to Following Up with the Media
• How to Write and Pitch Clear and Compelling Stories
• The #1 Question to Ask when Developing Story Ideas
• The Ideal Days and Times to Hold Public Events
• 3 Key Questions to Ask Reporters When They Call
• The 3 Questions Reporters Despise
• How to Craft and Control Your Message
• How to Grab the Attention of Reporters with Snappy E-Mail Subject Lines
• The Best Ways to Develop Seasonal Stories During Slow News Cycles
• The Value of Crisis Communications
• How to Use “Wiggle Words” in Press Releases and Interviews
• Interview Coaching Tips to Build Your Credibility
  

Contact Susan now to book your program!