“Proactive
Public Relations: How to Grow Your Business and Get Free Press”
You will learn:
- The #1 Complaint of News Decision-Makers
- How to Target Your Press Releases and Pitches
- How to Build Credibility, Name Recognition and Revenues
- Key Ways to Building Relationships with Reporters
- How to Decide What is Newsworthy
- 25 Do’s & Don’ts of Powerful Press Releases
- How to Position Yourself As An Expert in Your Field
- Tips on Creating News During Slow News Cycles
- The Difference Between Public Relations, Marketing and Advertising
- 7 Ways to Get “Free Press”
- The Secret to Pitching Your Story on the Phone
- The Best Days and Times to Plan Public Events
- Inside Secrets of Busy Newsrooms
- How to Use Social & Online Media for Free Publicity
- The Four-Letter Word To Avoid When Following Up with Reporters
- The Best Question to Ask When Creating News
- How to Create Seasonal News
- How to Toot Your Own Horn In Interviews Without Upsetting Reporters
- 5 Ways to Speak to Reporters (and build your database!)
- Using “Wiggle Words”
- How to Write Crisp, Compelling and Concise Press Releases
- Why Tipsheets Are HUGE in the News
- How to Create Your Own “Top 10” List
- The Power of Digital Pictures and “Free Press”
- How to Leverage Online Media Opportunities
- Proven Strategies to Develop Your Own Proactive Media Campaign
- 3 Essential Questions to Ask Reporters Who Contact You
- Critical Interview Skills and Media Coaching Tips
- Methods for Developing a Crisis Communications Plan