In our new world of social media, fascinating things happen when Marty McFly meets brand ambassadors, bloggers and connected consumers.
Old school communication has taken the time machine south. You’ve noticed, haven’t you?
Pop culture and movie enthusiasts are marking the release of the 1985 epic movie, “Back to the Future.” The sci-fi trilogy featured a time machine that scientist Doc Brown concocted from a sleek DeLorean. The movies were packed with other gadgets and “stuff” for everyday life that seemed awfully bizarre.
Is social media our bizarre and concocted time machine?
Few of us could have imagined how the tenets and tools of communication have changed these past 25 years. Or, even 10 years.
Thanks to imaginative, edgy communicators with vision, we now have:
- Smart companies with their own news departments that create credible brand journalism stories daily.
- Empowered consumers who insist their voices be heard on multiple platforms.
- Resourceful entrepreneurs who have quickly—and nimbly—built their own media empires.
These 10 quotes help us frame our modern day PR and marketing picture, and make the depiction quite appealing:
- “In the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.” ― Jeff Bezos, founder, Amazon.com
- “Content is an opportunity to do something different. Tone of voice is your most powerful, gutsiest, bravest asset. A braver voice attracts like-minded, and repels the timid.—Ann Handley, author and speaker
- “The goal of social media is to turn customers into a volunteer marketing army.” – Jay Baer, founder, Convince and Convert
- “What makes Instagram such a special marketing tool is that it allows marketers to bring their companies’ aesthetics to life, visually. All of the work done during branding processes—finding the right color pallet, picking the perfect adjectives to describe a business, selecting images that embody the company’s personality—can be communicated with great detail through regular photo uploads to Instagram.”—Ted Karczewski, managing editor, the Content Standard
- “Social media puts the ‘public’ into PR and the ‘market’ into marketing.”—Chris Brogan, blogger
- “Remarkable social media content and great sales copy are pretty much the same; plain spoken words designed to focus the needs of reader, listener or viewer.”—Brian Clark, founder, Copyblogger
- “The bottom line is that for most companies, customer experience is not truly a priority. They manage it instead of lead it. They scale and optimize their current practices, generally focusing on some technology fixes and doing good marketing. No amount of advertising or marketing can override the effects of a poor experience with your people or products. People will talk and people will listen.” — Brian Solis, analyst, Altimeter Group
- “Today’s marketing success comes from self-publishing web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.”—David Meerman Scott, author
- “The New York Times says it prints ‘All the News That’s Fit to Print’ but it actually prints what fits, and what fits is what advertisers will support and readers have time to consume. Stories have to fight to get a spot.”—Seth Godin, author and speaker
- “A curator is an information chemist. He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule.” —Robert Scoble, social media entrepreneur and blogger
Entertainment website IMDB.com describes the first shot of “Back to the Future”: “The scene opens in Dr. Emmett Brown’s (Christopher Lloyd) garage/home laboratory as the camera pans over a large collection of clocks.”
Come to think of it, Jeff Bezos, Bill Gates and Steve Jobs all started their tinkering in their garages, too. Hmm.