Specializing in social marketing and business communications training

Infographic: Insights into our communication

I’m happy to share my new infographic to offer insights on business communication.

Only 2% of people have had any kind of education in how to listen. Do you know the impact that images have on marketing? Take a look.

SY Infographic How we communicate FINAL

Sources: Oracle White Paper: A Global Perspective

The International Journal for Listening, Vol. 14

UCLA study, Dr. Albert Mehrabian

Harvard Business Review


(Copyright Get in Front Communications, Inc. 2013, Do not reprint without permission)

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  1. The 7-38-55 stats on the meanings in words are wrong in this context, they are from Mehrabian’s specific studies about like-dislike, feelings and attitudes in communication. From his website:
    “Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking. Please note that this and other equations regarding relative importance of verbal and nonverbal messages were derived from experiments dealing with communications of feelings and attitudes (i.e., like–dislike). Unless a communicator is talking about their feelings or attitudes, these equations are not applicable.”

    • Hi Kay,

      There is interesting debate all these years after Dr. Mehrabian’s study about the myth and misinterpretation of 7-38-55. I know many NLP instructors, including the one I trained with for my certification, who reject the ‘myth’ debate. This is based on the core of NLP–our physiology, linguistics, and past experiences (memory). I don’t agree that the equations are not applicable. There are definitely multiple schools of thought in this space. I’m in the NLP camp.

      Thank you for your insights.



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