Specializing in social marketing and business communications training

How to Build Your Community in Social Media

Mr. RogersDictionary.com defines the word community as  ”a social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage.” It also states that the word community is a noun. For all the social media geeks, I guess our “specific locality” is the universe.

In social media circles, community may be a noun (a “virtual place, space, or chat” ) but the focus of a successful online community is verbs: action, interaction, engagement, sharing, and giving.

Building a community online is all about these five core words: What Can I Give You?

What can you give to build and contribute to your social media community? Consider these opportunities:

  1. I can give good information.
  2. I can give my time to others who ask for help.
  3. I can give my business expertise without expecting anything in return.
  4. I can give a virtual hug or smile when I believe it can help someone’s mood.
  5. I can give a link to a resource.
  6. I can give hope and wisdom by sharing an insightful or uplifting video, article, or blog post.
  7. I can give a recommendation on Linked In or a #Follow Friday shout on Twitter.
  8. I can give someone a compliment or postive comment on their blog.
  9. I can give someone a break (by not calling them out on something in public)
  10. I can give my experiences and “lessons learned” in a chat or group forum.
  11. I can give someone space if they don’t respond to me as I had wanted.
  12. I can give a second chance to someone who may have goofed.
  13. I can give a social media newcomer helpful tips and connections.
  14. I can give students, interns, and young people an opportunity to learn from me.
  15. I can give the gift of my attention to others by acknowledging and appreciating them.

In a different generation there was a catch phrase of “It Takes a Village.” Welcome to a new era that doesn’t “take” anything. We have morphed into a community of givers. That’s a good thing.

Mr. Rogers (from the old neighborhood) would be damn proud.


(Photo Credit: Dreambird)

Be Sociable, Share!

Comments

  1. Sophia says:

    Hi Susan,

    Thanks for this post – it’s got some really nice tips in for actions which I know make me feel good when I do them and, equally, make other people feel good too. They say what goes around, comes around!

    All the best,

    Sophia

Trackbacks

  1. [...] told me this is an exciting time in Social Media- especially with the unraveling of the traditional press. ”I think it’s the best thing [...]

  2. [...] the station promo used by The Weather Channel. Isn’t that what we do in Social Media and online networking? Let’s look at the map together and put on our meteorology [...]

  3. [...] Say your prayers. Be grateful to your Social Networking community by sharing resources, Retweets, posts and links that can help people be successful. A simple [...]

  4. [...] May How to Build Your Community in Social Media – “Mr Rogers would be damn proud” Building a social media can be hard work but [...]

  5. [...] your company as special. Focus on a personal branding and marketing plan that truly differentiates your expertise, products and services from your competition. It’s there. You have to find it. [...]

  6. [...] into the next Chamber meeting or Tweet-up with a bird’s nest on your head, but you can still create a buzz…in a professional way of course.  For us, it’s called [...]

  7. [...] Finding a topic to write about for your e-zine, blog post, or bylined article can cause a lot of people and “non-writers” to stress over topics, ideas and creativity.  [...]

  8. [...] helpful information, you’ll build relationships and credibility.   Focus on building your community. Abundance will [...]

  9. [...] interested and appreciative of the value that you’re willing to share. It’s all about developing relationships and [...]

  10. [...] when they are disappointed with what they’ve seen or heard? Many bail out of a fan club or social community while others have stopped visiting a [...]

  11. [...] Yes, it’s about colonies. Of communities, that [...]

  12. [...] Your long-distance relationships involve the word [...]

  13. [...] your community of readers by producing though-provoking topics. “Self-expression is the new form of [...]

  14. [...] to provide them with the kind of communication skills they need to move forward in the professional community they are going to be part [...]

  15. [...] you can acquire. The result is abundance. Our digital landscape offers you an abundance of relationships, opportunities, education, and [...]

  16. [...] You’ll be able to grow your business and community when you stick with your core skills and expertise. Social Media demands transparency. You [...]

  17. [...] to read the story and go back to it, if I can’t read it right away.  That being said, social media is becoming more and more relevant, so I wouldn’t be surprised if stories were found on FB or [...]

  18. [...] helpful information, you’ll build relationships and credibility.   Focus on building your community. Abundance will [...]

  19. [...] interested and appreciative of the value that you’re willing to share. It’s all about developing relationships and [...]

  20. [...] your company as special. Focus on a personal branding and marketing plan that truly differentiates your expertise, products and services from your competition. It’s there. You have to find it. [...]

  21. [...] This post was mentioned on Twitter by SusanYoung, Mahantesh. Mahantesh said: RT @sueyoungmedia: How to build your community in social media. http://bit.ly/hoiqKf [...]

Speak Your Mind

*