You don’t need the mainstream press to get publicity and build your brand. It’s time to create your own news center and control your brand and messaging! Today, everyone has a press pass.
Corporations and businesses hire Susan to develop emotional connections through storytelling. The public is tired of stilted, one-sided branding that excludes them from the conversation.
It’s time to transform your internal and external communication!
Susan develops content for:
- Blog posts
- Videos
- Websites
- Pictures
- Third-party endorsements
- Case studies
- Curated e-newsletters
- Casual interviews
- Articles
- Community and CSR events
- … and more!
The process begins with a communications audit of your digital and traditional media initiatives and efforts.
Then, Susan works to achieve the following:
- Create and manage an active, real-time newsroom hub based on brand journalism and messaging
- Build and execute a storytelling strategy based on your niche market, employees, and customers
- Enhance your visibility and credibility by monitoring and participating in online activities
- Connect with your core audiences through internal and external communications
- Develop steady streams of timely, relevant, and fun content
- Save resources and money by integrating efforts across departments
- Promote your unique brand with feature stories and profiles of customers and employees
- Serve as your news director on a daily basis to build rapport, trust and influence online
- Position you as a leader in trends and perspectives with insights from third-party experts, analysts, and industry leaders
- Make use of multiple channels to convey a compelling, concise, and cohesive message
- Build community connections and loyalty through CSR initiatives
- Bring authenticity, brevity, balance, and relevance to your website, brand, and blog
- Get buy-in from your C-suite to ensure their commitment to brand journalism and a balanced website and market presence
- Improve media interview skills by coaching your top executives
- Preserve your reputation (online and offline) with training in crisis communications
