Most of us who are entrenched in social media are driven by the goal of growing our credibility, visibility and revenues. Yes, we’ve met wonderful new people and friends along the way. Had a few yucks online and maybe a few drinks in person.
However, the goal is business development.
When you think back on what you’ve learned since embarking on this technological journey, it’s quite amazing. Sometimes, I have to just pinch myself. Would you agree?
Here are the 9 Cs of social media that have had a significant impact on my professional and personal development.
- Clarity. 140 characters. Six second videos. Infographics. Data visualization. Memes. All of these require clarity in our communication.
- Community and curation. Was there life before #hashtags, groups, chats and hangouts? Now, we enjoy sites, apps and platforms such as Kik, ooVoo, Flipboard, 99U, the Skimm, Vice and more. By nature, human beings long to be accepted and be part of a group. There are plenty to choose from in the world of social media.
- Compelling. The most successful people in social media are the individuals and brand managers who realize they have something valuable and compelling to share. Their willingness to pass along relevant and timely information that piques the interest of others is magical. It leads to a curiosity that motivates people to want to learn more about you and your business. When your messages and content resonate with others, they’ll be compelled to reach out to you.
- Cultivate. Have you learned the lesson of patience? Social media is a fine teacher of patience. It takes time to cultivate relationships, friendships and business. If you’re looking for instant gratification, you’re in the wrong place. We can all benefit from slowing down a bit.
- Competency. You’ll be able to grow your business, community and yourself when you stick with your core skills and expertise. Social media demands transparency. You can’t fake competency; long-term anyway. Social media affords all of us the opportunity to commit to a life of learning and the development of new competencies.
- Communication. The cornerstone of success is communication. Haven’t your communication skills significantly improved since you began this online journey? Aren’t you savvier about your Tweets, posts and messages than when you first published your profiles and set up your accounts? You’ve likely dabbled in video and are getting more acclimated to different forms of communication. Never say never.
- Crisp. Our world and attention move at such warp speeds that we have to use crisp words, language, metaphors and images to connect and influence people. Twitter and texting have taught me to be much more selective about every single word and sentence I use, sans abbreviations and emoji’s.
- Charisma. You won’t build business if you’re a social media wallflower. Our new form of networking, blogging and chatting requires personality and allure. Boring doesn’t build business. Introverts are learning how to navigate in this environment, and when they do, they are enjoying it on their own terms.
- Comment. Yes, people want to know your opinion! How cool is that? The prerequisite to a meaningful comment (not “great post!”) dictates that I take the time to read someone else’s prose, think about it, consider my own opinion and insights, and try and add to the dialogue. When we comment on posts, we improve our outreach, writing and critical thinking skills. Above all, we invite differing opinions and may just open ourselves to new perspectives and ideas.
What would you add to this list of social media benefits? What have you learned?