Specializing in social marketing and business communications training

10 communication quotes to remember the beloved James Gandolfini and Tony Soprano

tony sopranoNews spread like wildfire on Twitter and other social networks Wednesday night as we learned that 51-year-old actor James Gandolfini had passed away. 

Gandolfini won three Emmy awards for his role as New Jersey mob chief Tony Soprano in the HBO drama, “The Sopranos.”  

But off-screen, people who knew Gandolfini said he was quite different from the gruff character we watched on TV.

Here are five communication-related insights into James Gandolfini, the New Jersey native who graduated from Rutgers University and appeared on Broadway:  

  • “’The Sopranos’ all came down to the writing. I wouldn’t have been on for as long as I was if the writing weren’t so good.”
  • “I’ve been very lucky, considering what I look like and what I do.”
  • “Good writing will bring you to places you don’t even expect sometimes.”
  • “Part of the fun of acting is the research, finding out about other people.”
  • “Standing in public in other people’s clothes, pretending to be someone else. It’s a strange way for a grown man to make a living.”

 

On screen, Tony Soprano’s vernacular was a bit different. Tony, the character, will be remembered for his Jersey demeanor and sharp tongue.

On leadership: “You’re supposed to be earners. That’s why you’ve got the top positions.”

On accountability: “It’s my mess. All my choices we wrong.”

On rules: “If you can quote the rules, then you can obey them.”

On feelings: “Oh, poor baby. What do you want, a Whitman’s Sampler? ”

On wise guys: “One thing about us wise guys. The hustle never ends.”

In 2009, James Gandolfini appeared on “Inside the Actor’s Studio.” Host James Lipton ended the interview with a question he poses to all of his guests: “If heaven exists, what would you like to hear God say when you arrive at the Pearly Gates?” Gandolfini paused, smiled, and said, “Take over for a while, I’ll be right back!”

 

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Infographic: Insights into our communication

I’m happy to share my new infographic to offer insights on business communication.

Only 2% of people have had any kind of education in how to listen. Do you know the impact images have on marketing? Take a look.

 

 

SY Infographic How we communicate FINAL

 

(Copyright Get in Front Communications, Inc. 2013, Do not reprint without permission)

12 insights from Seth Godin on the emotional marketing revolution

godinWant to learn from one of the best social media marketers and business leaders?

Today, best-selling author Seth Godin shared his thoughts on social media marketing, creativity, and business relationships. Godin was the guest on a webinar organized by Vocus, a provider of cloud marketing software.

Godin says the Energy, Industrial, and Mass Media revolutions have given way to the “revolution of our time, the revolution of connection.”

Here are 12 takeaways on the human connection in digital marketing:

  1. “The only asset you can build on the Internet is the connection to people. Connection, the idea that someone knows you, trusts you, and works with you, is not new. It’s 1,000 years old, but it’s new because the people marketing Burger King and Procter and Gamble in 1980 didn’t have this ability to hear back from customers.”
  2. “Highlight and cater to small groups of people who care desperately.”
  3. “Marketing and advertising are not the same things. Marketing is making a product or service that’s worth talking about it. Marketing is about telling a story that spreads and resonates with people. We need to think deeply about feelings.”
  4. “The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.”
  5. “Don’t yell to the masses; whisper to a few. People will choose to talk about it. Give away your ideas. When your ideas are widespread and you are trusted, you don’t have trouble making a living.”
  6. “If you’re not ranked first, second, or third on search pages, you’re invisible.”
  7. “What products are you going to make that are worth talking about?”
  8. “Permission marketing is real permission—the privilege, not the right but the privilege—of delivering personal, anticipated, and  relevant stories to people who want to get them. Not to everyone, not by spam or exploiting your company’s privacy policies. But instead by earning one person at a time; it’s the privilege of showing up. Here’s the measure: If the recipient thinks it’s spam, then it’s spam…Here’s how you know if you have the privilege: ‘Would we miss you if you were gone?’”
  9. “The Internet takes word-of-mouth and leverages it by a factor of 1,000…every single day.”
  10. “Remarkable means worth making a remark about.  Not you making a remark because you work for the company. It’s about people making a remark because they choose to, they want to, because they can.”
  11. “We can’t sell everything to everyone. The market has fractured. Instead of radically shifting the way the media has, most companies and charities have only shifted a little. The fast-growing public or private companies who have made a huge impact in the last five years (e-Bay, Instagram, Facebook, and Amazon), are built around connecting tribes. Connecting people who share a passion and interest. All human beings want to feel like we are a part of something.”
  12. “If we expect to build connections, we have to expect to be generous. There are no secrets or shortcuts. No one wants to connect to the selfish person.”

Nos. 5 and 8 are among my favorites.

Which points can you relate to? Which ones do you need to improve?

 

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5 communication quotes from ‘the mother of media psychology,’ Dr. Joyce Brothers

PBDJOBR EC017She has been dubbed “the mother of media psychology.”   

Dr. Joyce Brothers, a licensed psychologist who passed away on Monday, has been described by CNN as having “a reassuring and calming demeanor” that boosted her self-titled local talk show to syndication in the 1960s.

Dr. Brothers’ affable personality and willingness to talk about taboo subjects such as marriage, relationships, and families made her a household name for decades. Remember, this was a time when married couples on TV were sleeping in separate beds. The word ‘pregnant’ wasn’t uttered on television, either. 

According to NBC News, “Her television show would soon make her a pop culture fixture. She made nearly 100 appearances on Johnny Carson’s The Tonight Show. Her frequent public appearances propelled her to become one of the most admired women in America, appearing on Gallup’s list of most admired American women.”

Here are five insights on communication and media from Dr. Joyce Brothers:

  1. “There is such a thing as bad publicity.”
  2. Listening, not imitation, may be the sincerest form of flattery.”
  3. “If Shakespeare had to go on an author tour to promote Romeo and Juliet, he never would have written Macbeth.”
  4. “Anger repressed can poison a relationship as surely as the cruelest words.”
  5. “I invented media psychology. I was the first. The founding mother.” (1989)

Years ago, not everyone jumped on the media psychologist bandwagon.

“Dispensing advice on public airwaves didn’t please all of her colleagues,” reports CNN. “Some members of the American Psychological Association asked early in her media career that her membership be revoked because they didn’t think dispensing advice outside a one-on-one setting was appropriate.” However, the APA’s website says that media psychology became part of the organization’s structure in 1986.

Admittedly, I’m a bit troubled thinking that this wonderful talent paved the way for today’s sensationalist personalities like Dr. Phil and Dr. Drew Pinsky. 

But as we recall Dr. Brothers’ intelligence and accomplishments, we also note that she was fun. In the 1950s, Dr. Brothers was a TV game show contestant, winning more than $134,000 in prize money.  She made several cameo appearances in movies, including a parody in The Naked Gun. On the small screen, she was featured on Happy Days, The Simpsons, and Entourage.

Rest in peace, Dr. Joyce Brothers. You were a gifted media pioneer with talents that stretched across print, radio, television, and movies.

 

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Secrets to pitching major news media

safe dialHow do you gain trust and influence with reporters at big time news outlets?

Joe Connolly receives hundreds of pitches and press releases every week. He’s The Wall Street Journal Business Correspondent for CBS Radio in New York.

Like Connolly, I have been on the receiving end of pitches from businesses, government agencies, and nonprofits. Some days you don’t know whether to laugh or cry.

In a recent interview, I asked Connolly to share some dos and don’ts when pitching stories. For example, Connolly admits he has a hang-up with the word ‘announce.’

“If the release says ‘so-and-so is pleased to announce,’ I don’t read any further. I don’t want self-serving. The headline and lead have got to ring true.”

The secret sauce

You may be surprised, but Connolly suggests that anyone writing a news release start two-to-three months in advance. “Follow your local paper, The New York Times, The Wall Street Journal, television and radio until you see or hear something about your industry. Look for things that you think are really good, really on the mark, and really accurate.  Then call or e-mail that reporter saying you saw the article or interview. Tell them, ‘I’m exactly like XXXX, you might be interested to know we are also doing such and such…’”

Connolly goes on to remind us about the importance of complimenting reporters. “They are just like anybody else. They want to get positive feedback and they’ll think, ‘Wow, this is a really sharp person.’  A lot of my frequent contacts are people who reached out to me because they heard me talking about something that rang a bell in their industry.”

The best opening line for a phone pitch 

Like so many other reporters, Connolly’s pet peeve when getting pitched on the phone is in the opening line. “If I answer the phone, don’t ask me how I am.  Just say, ‘Hi Joe, this is xx from X Company, are you on deadline?’ That’s the best opening line of all. I just think that’s the greatest way to open a call with a reporter.”  Note to self: Connolly prefers e-mail pitches.

The final tip

For important media, call and pitch the story yourself. You are the business owner, says Connolly. “Whatever you do, don’t have a summer intern call around with news releases. That is an insult unless they are calling a 23-year-old reporter who is starting out.”

Send your pitches to Connolly@cbsnewyork.com.

PS: I invite you to take a peek at my new Kindle book, The Badass Book of Social Media and Business Communication. It’s packed with tips and insights on creating news, blogging, communication, and more!

Wall Street Journal reporter offers 3 ways to create a superior ‘About Us’ page

smallbusinessrepot-joeconnollyJoe Connolly is The Wall Street Journal Business Correspondent for NewsRadio 88 in New York. Each weekday, he broadcasts reports on small business trends and entrepreneurial success stories. I’ve been listening to Joe for years, and was grateful when he accepted my invitation for an interview.   

When I asked Connolly for tips on how companies can be more effective on the web, he shared this advice:

Update your ‘About Us’ page.

“Everyone is so concerned about their home page and how it looks, they may not have looked at their ‘About Us’ page for months,” maintains Connolly. “It’s the second place that people go; that’s where the deal is made.  That’s where they decide to call or contact you.”

Connolly says three components are important for this page on your website. It should:    

1. Resemble an elevator speech at the top, followed by any additional information

2. Talk about the purpose of the business and how the business is different from competitors

3. Mention in a very personal and direct way why you founded this business  

In addition, Connolly suggests that while industries vary, your Home Page should have white space and not be overcrowded. “I think not too slick is good, something that looks homegrown but intelligent and somewhat sophisticated. It’s fine if the business owner didn’t design the page, but it should reflect that the owner had a very strong say in what it was going to look like.”

I’ll feature more insights and advice from Joe later this week. The topic:  How best to pitch news stories.

In the meantime, follow Joe on Twitter.

 

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10 communication things every entrepreneur must know

guitar in bar in CCIt’s been 4,745 days of being self-employed.  In April, 2001, I started my PR and communications company.   

A few years ago, my accountant, who is also self-employed, shared his definition of an entrepreneur:

“I am a self-employed individual working for a lunatic.”

As I mark this proud milestone, I have taken time to reflect on the entrepreneurial roller coaster I have ridden.

Here are 10 communication tactics every small business owner must know:

1. You must know how to sell. Too many people decide to hang their shingle out only to learn they don’t know bubkus about sales. Entrepreneurs must be diligent at developing the self-confidence, attitude,   discipline, and perseverance to ask people to hand over their hard-earned money.

 2. You must live the ‘publish or perish’ mentality. In my pre-blogging days, I wrote bylined articles for trade publications and membership newsletters. Early on, I landed a spot as a columnist for the Princeton (NJ) Business Journal. I generated content and built my credibility. My volunteer gig lasted more than two years, and ended when the paper merged with another publication.   

 3. You must be willing to speak in public. You were brave enough to launch a small business. There’s no time for being shy or nervous. Partner with a networking group to be the guest expert at a meeting, conference, or webinar. You’ll be front and center with dozens of potential prospects interested in your topic. Beats cold-calling.  

 4. You must be able to validate others.  Validation is an acknowledgement that the other person (your prospect or client) is being heard. Validation is proof that you are listening. For example:  “I can imagine that the loss of your vendor has been difficult.”  

 5. You must know how to ask for what you need.  No one expects you to know everything. That’s why there are contact lists, databases, and rolodexes filled with names of people who can provide products and services to you. Get rid of this self-induced pressure and be willing to speak up. Asking for help is a sign of a true leader.

 6. You must be able to identify your ideal customers. This is accomplished by self-communication. Ask yourself: Who do I enjoy working with? What niche am I passionate about? Who needs my expertise? Do these people have the budget or resources to pay me?

 7. You must have thick skin. People can be awfully mean. They say crap that’s not helpful or positive. Entrepreneurs are so fully vested in their own businesses that it’s hard not to take things personally. Don’t take the BS to heart.

8. You must communicate patience when educating people. Clients do business with you because you offer a valuable product or service that they want or need.  You, on the other hand, are entrenched in your niche or business and will have to slow down to educate those who don’t know all the ins and outs like you do.

 9. You must develop charisma. Charisma is that special charm or personality trait that draws people to you. Self-confidence, along with a friendly and easy demeanor, will take you a long way in business.

 10. You must be willing to reinvent yourself. Chances are you are planning to be self-employed for a long time. Businesses and people change. It’s a given. How can you effectively communicate changes in your messages and direction, without alienating people?

Cheers to the brave small business owners around the world! What have you learned along the journey?

How ‘breaking news’ got broken

snakeoilHow exactly did the process of gathering news get to this point? 

We have allowed news readers to go on-the-air and vomit ambiguous language that holds no one accountable.

This is not the first time we have witnessed the media—with its authoritative voice and sheer power—destroy its own credibility.

The reporting of terrorism this week at the Boston Marathon, and the subsequent manhunt for the two suspects, left many ordinary people miffed about how news is gathered and shared. 

These past few years, I have watched breaking news stories and 24-hour channels that have repeatedly made sloppy assumptions that mainstream media should never have allowed. 

But it’s gotten so bad this week that people with no behind-the-scenes knowledge of how news decisions are made, have been mortified. I’ve worked as a news director and news reporter. I am beyond mortified.  

These five phrases have contributed to our damaged news coverage: 

1. “We believe that it’s likely…” My take: Accuracy trumps vague.  

2. “We are trying to follow-up on unconfirmed reports…” My take: Action trumps words. 

3. “There’s speculation from a variety of unnamed sources…” My take: Fact trumps speculation.

4. “We are just as confused as you are as we try to put the pieces together…” My take: Clarity trumps confusion.

5. “We have no new information.” My take: New information trumps empty words.

Veteran network newsman and strategist David Henderson writes:  

“The media–especially cable TV–is like a drunk on a binge, and cannot control their near-insane rush for dramatic announcements, replete with bold red warnings of apocalyptic disaster on the screen. Everything is an ‘Alert’ or ‘Breaking News.’ Yet, it seldom is. Wolf Blitzer saying over and over that John King has ‘exclusive information’ is not news. It’s promotion, publicity, boasting. As it turned in the Boston terror story, King’s ‘exclusive’ information was wrong. King was a font of misinformation … gossip.”

People around the world have been offering prayers for the victims and people of Boston.

Let us also extend a prayer for the pained news media. 

 

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10 PR and social media cheers and jeers from the Boston Marathon tragedy

boston marathon croppedMoments after the two initial explosions that rocked the finish line at Monday’s Boston Marathon, social media, bloggers, and traditional reporters took to various networks to ‘cover’ the unfolding story. Another opportunity for citizen journalists.  

I have watched the live coverage, video clips, tweets, and news broadcasts and have been struck by the following:  

Cheers to the people who immediately cancelled their automated tweets and postings.

Cheers to the ‘real’ PR pros that didn’t bother to call newsrooms, send releases, or pitch stories that have no obvious connection to the marathon. 

Cheers to people on Twitter who quoted their source or offered a link to a new development. Information without a source flies in the face of journalism. Well, it used to be that way. 

Cheers to people on the scene who used disclaimers when posting graphic visuals.

Cheers to the reporters who were running in the marathon for jumping into “media mode” amidst the chaos and fright.

Jeers to the chat organizers who plan to “carry on” as usual tonight.

Jeers to people posting non-related motivational quotes on Twitter. Really? 

Jeers to those playing up the Sandy Hook victims angle. Yes, there were relatives near the finish line and yes, the victims were remembered at the start of the marathon, but these folks have had enough. Leave them alone. 

Jeers to the reporters who complained on line that their assignments were changed at the last minute and they had to travel to Boston. 

Jeers to people tweeting about the Jodi Arias trial.  

Anything you would like to add?

Prayers and blessings to everyone affected by these senseless acts.

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7 communication gems from the Iron Lady, Margaret Thatcher

Margaret ThatcherLong before the Iron Chef was the buzz, the world had the Iron Lady, Margaret Thatcher.

The first woman to serve as prime minister of Great Britain passed away today after suffering a stroke.

Margaret Thatcher is being remembered around the world as a pioneer for women and politics. Some have called Lady Thatcher divisive and influential, noting her communication style and leadership. 

The Guardian, a London Daily, described the 87-year-old as “the most dominant British prime minister since Winston Churchill in 1940 and a global champion of the late 20th century free market economic revival.” 

Thatcher, a conservative and close ally of President Ronald Reagan, served from 1979 until 1990. She was the longest-serving prime minister of the postwar era.

Here are seven quotes that capture the essence of Mrs. Thatcher’s philosophy, values, and communication.  

1. “Of course, it is the same old story. Truth usually is the same old story.”

2. “In politics if you want anything said, ask a man. If you want anything done, ask a woman.” 

3. “You don’t tell deliberate lies, but sometimes you have to be evasive.”

4. “If you just set out to be liked, you would be prepared to compromise on anything at any time and you would achieve nothing.”  — May 3, 1989, commenting on her 10th anniversary as prime minister.

5. “To those waiting with bated breath for that favourite media catchphrase, the U-turn, I have only one thing to say: You turn if you want to. The lady’s not for turning.”  —At a Conservative Party conference, 1980

6. “I don’t mind how much my minister’s talk, as long as they do what I say.”

7. “Any woman who understands the problems of running a home will be nearer to understanding the problems of running a country.” —1979

Finally, actress Meryl Steep who portrayed Margaret Thatcher in the Oscar-winning movie, The Iron Lady, said today: “She was a figure of awe for her personal strength and grit.”

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