Susan taught me how to craft our messages in a way that would get news coverage.
“Public relations is really an important area of expertise that you really need to know what you’re doing to be successful. To try and learn it all in a short period of time, I needed the background and expertise that Susan has to get me started and guide me in that process!”
Cynthia Hamilton, Development Director, The ARC of San Antonio
Susan’s PR knowledge and coaching has made me money!
“I literally got business out of Susan’s help in less than one week. My press releases were picked up by the media and qualified prospects were calling me. That has been spectacularly valuable.”
Michael Mercer, Ph.D. – author and pre-employment testing expert, Barrington, IL.
I got many more people who saw me and mentioned me from these interviews than all the years combined with the paid advertising I had done!…
“Susan coached me on the Talking Points she had developed, which were knowledgeable, customized and tailored to the interview and topic. I was completely prepared and the interviews were very effective. As a result, I got many more people who saw me and mentioned me from these interviews than all the years combined with the paid advertising I had done. It was very clear that in the years I used Susan’s expertise, we grew 10 percent a year, each year on gross. We had never seen growth like that!”
Dr. Robert Scharfman, Old Bridge, NJ
The interviews Susan arranged elevated the bank’s CEO to a position as a credible and authoritative source for financial news!
“Susan’s ability to gain a wide and diversified press coverage for the bank boosted their equity and broadened the investment interest in the bank. The interviews Susan arranged elevated the bank’s CEO to a position as a credible and authoritative source for financial news. He became the ‘go to guy’ for many financial writers and columnists not only for the New York Metro market but in national markets. She’s able to come into a client situation, sit and understand what the clients’ needs are and how to interpret them in terms of PR and strategic initiatives. She knows the value of PR and that’s important because a lot of people don’t understand what Public Relations can bring to the table in terms of increasing the value of a brand. Having the knowledge and extensive contact base certainly brings a wealth of strategy to the table that can help any client. Susan was able to take total ownership of the PR program. We had total confidence in her abilities.”
Jack Vreeland, President/Creative Director, Marketing 2, Sparta, NJ