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Do
You Need a PR Strategy for 2009?
Use “RECESSION-PROOF
PR” to
Create Your Plan Today! |
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If
you're a nonprofit executive, business
professional, entrepreneur, speaker
or author who works hard to build your
name recognition, visibility, credibility
and revenues, you're probably frustrated
that you haven't been able to generate
the kind of publicity you deserve. Despite
our lagging economy, you can actually
INCREASE your publicity and
get “free press” while
others are making the deadly mistake
of slashing PR budgets waiting for the
market to rebound. If
so, this message will make your day.
I
just rolled out my new “Recession-Proof
PR” plan that’s
perfect for people just like you.
"If
I were down to my last
dollar,
I’d spend it on
public relations." |
-
Bill Gates |
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This
program provides:
- Development
of story ideas, hooks and
angles that grab the attention
of reporters
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Creative pitches
and ideas for traditional and online
media
- Innovative
ways to use video on your
website and in social media
- Reviews
and critiques
of your press releases and media
kits
- Development
of compelling and concise Talking
Points for public events
and interviews
- Precise
evaluations of your press
releases so you avoid common pitfalls
that journalists despise
- Key
journalism styles and strategies
to
significantly improve your press
release writing and instantly build
your credibility with the media
-
Insights for PR practitioners
into building a database of media
contacts
-
Critical follow-up techniques
to reach busy reporters
- Methods
to establish you as an
expert in your field
- Ways
to help you sell more products
and services
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Ideas for seasonal stories
and slow news periods that can get
you front-page headlines
-
Planning secrets
to attract reporters to your event
- Tips
on the best times and days
of the week to hold press conferences
and events
- Reasons
you’re missing tons of press
opportunities
that are right under your nose
-
Proven ways
tie-in traditional media with on-line
placements
- 7
Ways to Get “Free Press”
while your competitors are waiting
for the economy to recover
- Planning
and executing
upcoming media events and announcements
- Tips
on how to “time”
your news and announcements
-
Knowledge for your team
to build a proactive news strategy
- Insights
into the mindset of reporters
and news decision-makers
- Tools
for developing a proactive
media campaign for 2009
- Best
practices for crisis communications
BEFORE the crisis hits!
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Secrets to getting your
press releases covered-make
news, not news releases
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Interview and media coaching
to build your reputation, credibility
and revenues
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Details on how to stop chasing
reporters and have them
calling you!
- Ideas
on leveraging your media placements
online
and in marketing materials
- Essentials
your PR point person must know before
pitching a story
- Brainstorming
on news, PR and communication
issues
- Access
to your own seasoned “PR Coach”
who is available “as needed”-25
years of news and PR experience
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Susan
has listened to business professionals,
nonprofit leaders, speakers, authors and
entrepreneurs who say they need simple and
low-cost plans to promote and publicize
their organizations, products and services.
A recession doesn’t mean you should
stop your PR efforts; it’s now time
to step-up your marketing
in a cost-effective and efficient way.
All
work is done on the phone and through e-mail.
Susan
is your “Virtual PR Coach.”
Forget costly consulting fees, confusing
contracts and long-term commitments.
The
bottom line is this: there are no steep
retainer fees, confusing consulting contracts
or painful long-term commitments! Give
Susan 30 minutes on the phone and she’ll
help you develop stories that get covered!
Choose
from Three Affordable Levels of PR Services:
Bronze, Silver or Gold.
Select
the option that best fits your needs and
budget.
Options
start as low as $99!
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| 1. |
You
e-mail or fax your press release
or pitch. It may be one that you
are working on for an upcoming
event that you would like reviewed
or critiqued. Or it could be one
that you already sent out that
failed to get you the attention
or coverage you expected and deserved.
You may have an idea but need
a creative mind and fresh set
of expert eyes to develop a new
hook or angle. |
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| 2. |
Susan
will schedule a convenient time
for a 30-minute phone call. |
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| 3. |
Susan
provides you with a verbal critique
and suggestions on the phone to
improve your press release or
pitch. She is available for you
to “pick her brain”
about anything related to news,
PR and communication. |
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| 1. |
You
have an event or announcement
being planned and you send Susan
the drafts of your press release,
media advisory, agenda and other
press materials. |
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| 2. |
Susan
will personally critique your
materials, and help you develop
a proactive approach to your public
relations initiative. |
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| 3.
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Susan
provides you with a one-hour phone
consultation to discuss how to
refine your drafts and leverage
your media contacts and coverage.
She is available for you to “pick
her brain” about anything
related to news, PR and communication.
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| 1. |
You
have an event planned but need
the press materials written. Susan
provides you with a phone consultation
to develop a story angle, hook
and news opportunities. She will
gather information and quotes
from you, and review materials
you may have e-mailed. |
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| 2. |
Susan
will write a press release, media
advisory, Talking Points for interviews/press
conference and a follow-up letter
to the editor. |
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| 3. |
Through
follow-up phone calls and e-mails,
you and Susan will work together
to revise the drafts of the press
release, media advisory, Talking
Points and other ancillary materials,
and to discuss your media questions
or strategy. She is available
for you to “pick her brain”
about anything related to news,
PR and communication. |
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| Your
Investment: Only $99.00 |
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| Your
Investment: Only $299.00 |
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| Your
Investment: Only $699.00 |
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(5 hours maximum)
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“You
gave me fantastic information!
I’m thrilled I had the
opportunity to ask my PR questions
to an expert. I learned some
ultra-valuable lessons and methods
from your teachings and already
put them into action. As a result,
I have seen immediate and fantastic
achievement. Thank you!" |
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--Michael
Mercer, Ph.D., Author &
Business Psychologist, President
Mercer Systems, Chicago IL |
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***
Susan Young is also available for crisis
communications,
media interview training and public relations
coaching ***
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