"Build
Your Proactive PR Strategy for 2009" |
Public
Relations Teleseminar |
 |
You've
missed the live event, but
you can still get the
recording! |
|
Purchase
the MP3 recording of
this PR Teleseminar (approx.
2 hours) for only $14: |
|
 |
|
|
"If
I were down to my last dollar,
I’d spend it on public
relations." -
Bill Gates |
|
|
| |
| What
the BUZZ is all about... |
|
| If
you have a burning desire to create a proactive
Public Relations strategy that will significantly
increase your
publicity, name recognition, visibility, credibility
and revenues in 2009, listen in to
award-winning news reporter and media/PR expert
Susan Young presenting this POWERFUL PR
Teleseminar.
Don’t
be the “the best-kept secret”.
It’s time to let the cat out of the
bag! |
|
|
|
| You
will learn: |
|
 |
8
Unique Advantages of a PR Plan |
|
The
#1 Proven Method to Developing
Your PR Plan |
|
The
2 Things You MUST Do
to Become a Trusted News Source |
|
15
Fast, Economical & Easy Ways
to Market, Promote & Publicize |
|
How
to Tie-in Social and Online Media |
|
How
to Avoid the 9 Traps of
Poorly-Written Pitches and Press Releases
|
|
Inside
News Industry Secrets
& How to Become a Media Darling |
|
The
5 Key Components of a
Viable & Proactive PR Strategy |
|
|
|
|
Purchase
the MP3 recording (approx. 2 hours)
of this PR Teleseminar for only $14: |
| |
|
|
|
|
|
 |
"I
got many more people
who saw me and mentioned
me from these interviews
than all the years
combined with the
paid advertising I
had done!..." |
|
|
|
| “I
was spending 10-15% of annual
gross collections on advertising-yellow
pages, direct mail, display advertisements
and traditional approaches. A
lot of the money didn’t
seem to be generating much of
anything. It was unfocused and
I could have done better with
my return on investment. Working
with Susan on Public Relations
was wonderful. One of the important
things Susan did was to get me
excellent exposure in the media,
especially TV. She didn’t
just show up. She was prepared
for all of the interviews and
came with me to the stations.
Before we went there, Susan
coached me on the Talking Points
she had developed, which were
knowledgeable, customized and
tailored to the interview and
topic. I was completely prepared
and the interviews were very effective.
As a result, I got many more people
who saw me and mentioned me from
these interviews than all the
years combined with the paid advertising
I had done. It was very clear
that in the years I used Susan’s
expertise, we grew 10 percent
a year, each year on gross. We
had never seen growth like that.”
|
| -
Dr. Robert Scharfman, Old Bridge,NJ
|
|
|
|
 |
"Susan’s
PR knowledge and coaching
has made me money!..." |
|
|
|
| “Susan
taught me how to react to timely
news and catch the attention of
the media. My press releases got
picked up immediately and that’s
how I got qualified prospects
to call me. I
had spent a lot of time reading
books on PR and never did anything.
With Susan’s phone coaching
and expertise, she really got
me moving and held me accountable.
Within two hours, I had a press
release and article out on a
really hot current news event.
It got picked up by a lot of
the media. Susan gave me great
tips to take news events and
directly link it to my topic
and expertise. I
literally got business out of
Susan’s help in less than
one week. My press releases
were picked up by the media
and qualified prospects were
calling me. That has been spectacularly
valuable. Susan’s PR knowledge
and coaching has made me money!
One thing that Susan helped
me with a lot is the phrases
and key parts to a headline
that have to be tied-in with
Search Engine Optimization.
That helps the media find my
release and increase coverage.”
|
| -
Michael Mercer, Ph.D. - book
author and pre-employment testing
expert, Barrington, IL. |
|
|
|
 |
"Susan
taught me how to craft
our messages in a
way that would get
news coverage!..." |
|
|
|
| “I
attended one of Susan’s
PR seminars and found it
to be extremely helpful
with very specific hints
and tricks of the trade.
I learned how to contact
reporters, put together
a press release, and how
to communicate an interesting
story to reporters so they
will pay attention. Susan
taught me how to craft our
messages in a way that would
get news coverage.
Public
relations is really an
important area of expertise
that you really need to
know what you’re
doing to be successful.
To try and learn it all
in a short period of time,
I needed the background
and expertise that Susan
has to get me started
and guide me in that process.
We’ve
gotten excellent exposure
which has an effect on
the fundraising we do,
because there are more
people who know about
the good things we are
doing and want to support
our work.” |
| -
Cynthia Hamilton, Development
Director, The ARC of San
Antonio |
|
|
|
|
 |
"The
interviews Susan
arranged elevated
the bank’s
CEO to a position
as a credible
and authoritative
source for financial
news!..." |
|
|
|
|
| “My
marketing firm was doing
advertising and marketing
for a bank in northern New
Jersey that had $600 million
in assets and 20 branches.
Their exposure in the market
came primarily through advertising,
newspaper ads, billboards
and cable TV spots. There
was no pure PR to support
the brand and credibility.
We
had no hesitation letting
Susan have free reign
over all the PR initiatives.
She’s highly professional
and has an extensive media
savvy. Susan’s
ability to gain a wide
and diversified press
coverage for the bank
boosted their equity and
broadened the investment
interest in the bank.
Susan
was able to arrange for
numerous personal interviews
with regional, local and
national press outlets
that resulted in raising
the brand visibility of
the bank. The
interviews Susan arranged
elevated the bank’s
CEO to a position as a
credible and authoritative
source for financial news.
He became the ‘go
to guy’ for many
financial writers and
columnists not only for
the New York Metro market
but in national markets.
The
important thing about
marketing to make it most
effective has to be a
symbiotic relationship
between the PR practitioner
and the client. Susan
is a total team player.
She’s
able to come into a client
situation, sit and understand
what the clients’
needs are and how to interpret
them in terms of PR and
strategic initiatives.
She knows the value of
PR and that’s important
because a lot of people
don’t understand
what Public Relations
can bring to the table
in terms of increasing
the value of a brand.
Susan’s got an intimate
knowledge of working with
the press. It’s
really a specialty. You
have to know how to talk
to these people and know
what they want in terms
of news. Having
the knowledge and extensive
contact base certainly
brings a wealth of strategy
to the table that can
help any client. Susan
was able to take total
ownership of the PR program.
We had total confidence
in her abilities." |
| -
Jack Vreeland, President/Creative
Director, Marketing 2,
Sparta, NJ |
|
|
|
|
