Huge PR Window is Open Right Now
With the Labor Day holiday weekend upon us, there is a great window of opportunity for you to pitch stories and get news coverage. Even though business and government may be slower than usual, newspapers are still being printed and TV and radio stations still have on-air programming spots to fill. Reporters are always using Social Media to see what’s out there.
You can help.
Consider this. Many stories that may seem weak or tough to pitch during a busy news cycle can easily grab the attention of a reporter during the long holiday weekend.
Here are 3 quick and easy tips for getting coverage in the next week:
1. Look at the calendar. Labor Day is Monday, September 7th. If you send out your press release or pitch by Wednesday, September 2, reporters can use it anytime between September 2 and September 8. The media is open 24/7. Your sleeper story on a busy news day could be a big headline over the extended weekend.
2. Keep it undated. If you have an “evergreen story” with no real date attached to it, that’s ideal for coverage for slow news cycles.
3. Get creative! Stay away from the typical seasonal stories that reporters always cover. Hard news and business stories are ideal for these time periods.
Take advantage of this window of opportunity by planning ahead and getting creative. The reporters will appreciate your efforts and you can build critical relationships.
Communications
Quote:
"I think the one lesson I have learned is that there is no substitute for paying attention." - Diane Sawyer
