"Life's A Pitch" Newsletter from Susan Young

Adding Value and Helping Reporters

Competition in the business world and in the media is fiercer than ever. People everywhere—from consumers to managers to reporters---are looking for value. Reporters, editors and producers have to answer the question of "how does this potential story or pitch benefit my readers, audience, listeners, and demographics? Will this add value to their lives?"

When you write a press release or develop a story idea, it should be based on the premise of what value will this add to the general public. When you send an e-mail pitch or call a reporter, the key to getting their attention is not only to have a compelling story but to have a compelling story that targets their audience. In order to do this, many of you have to get out of your own way. Read More >>>

Communication Quote

“He who truly knows has no occasion to shout.”

-Leonardo da Vinci, artist sculptor, philosopher

One of My Favorite Quotes

“We do not remember days, we remember moments.”

-Cesare Pavese, Italian novelist and poet

Need a guest speaker or keynote address? Did your speaker cancel at the last minute? Susan Young, now a member of the National Speakers Association, can pinch-hit! Select a customized presentation on topics including:

	How to Leverage the Media
	Proactive Public Relations
	The Pulse of PR
	Communicating with Confidence
	Attitude Adjustment 101

Don’t miss the next issue of “Life’s A Pitch.” Share this newsletter with colleagues and friends so they can subscribe and get new insight into Public Relations!

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Life’s A Pitch includes media and public relations tips, story and press release ideas, and information on upcoming events. It will preview brand-new offerings such as teleclasses and seminars that are open to the public. Back issues of Life’s A Pitch are archived at www.getinfrontcommunications.com! These make great references for you.

SUSAN YOUNG'S CALENDAR OF EVENTS

Sat. Sept. 30, 2006- Workshop - “Unraveling The Media Mystery: How to Manage Reporters and Influence the News”- Organized by the NJ Self-Help Clearinghouse, Ocean Place Resort & Spa, Long Branch, NJ
12:45 pm.-2:15 p.m. Open to the Public.

Tues, Oct. 3, 2006- OceanFirst Foundation and United Ways of Monmouth and Ocean Counties –private presentation

Wed., Oct. 4, 2006-Workshop – “Tricks of the Trade: How to Leverage the Media”-Organized by the Nonprofit Center at La Salle University, Philadelphia, Pa. 9:30 a.m.-12:30 p.m. Open to the public.

Thurs., Oct. 12, 2006-Two Workshop Presentations at 10:00 a.m. and 11:00 a.m. – “How to Move from Mediocre to Magnificent”-17th Annual Enterprising Women’s Conference organized by the San Antonio TX Chamber of Commerce. Marriott Rivercenter Hotel, 101 Bowie, San Antonio, TX. Visit www.sachamber.org . Open to the public.

Fri., Nov. 3, 2006- Workshop- Organized by ASAH, Atlantic City, NJ. Private presentation.

Tues., Nov. 14, 2006- Luncheon Speaker “Powerful Public Speaking: How to Connect & Communicate”-International Association of Business Communicators (IABC)- San Antonio Chapter. 12:00 p.m.- 1:30 p.m. Location: TBD. Open to the public.

Susan Young and Get In Front Communications successfully helps businesses, non-profits and professional associations to increase their publicity, name recognition and revenues. Call (210) 375-6422, or visit www.getinfrontcommunications.com.

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