****NEWSFLASH****
OFFICE DEPOT’S WEBCAFE HOSTS
SUSAN YOUNG’S FREE WEBCAST ON PR
TUESDAY, JULY 24 FROM 4-5 PM EST.
VISIT www.officedepot.com/webcafe

7 Press Release GOOFS!

In last month’s issue of Life’s A Pitch, I provided you with 7 important tips for writing outstanding press releases.

This issue you’ll find 7 press release goofs and mistakes that many PR professionals make that aggravate reporters. When you avoid these mistakes, you become a more credible newsroom source who can help a reporter rather than hinder him/her. This all leads to building those important relationships with the media.

Join me on Tuesday, July 24 for Office Depot’s Webcafe when I present my free webcast on “PR Power Tips.” There will be plenty of tips and strategies that you can use immediately in your PR initiatives!

Here we go. Top 7 press release goofs that peeve reporters:

1.
Don’t try and sell anything. Your press release should be something newsworthy that affects the public. Don’t use it as a vehicle to sell something. That’s what the advertising department is for.
2.
  Don’t e-mail large files and attachments unless ... Read More >>>

Communication Quote

“I have often regretted my speech, never my silence.”

-- Anonymous

One of My Favorite Quotes

“You simply can’t ‘fake’ your way through good work.”

-- Sidney Poitier- actor

Need a guest speaker or keynote address? Did your speaker cancel at the last minute? Susan Young, President of Get in Front Communications, is a member of the National Speakers Association and presents on media/mass communications and interpersonal communications:
How to Leverage the Media and Get FREE Press
Savvy Media Relations for Nonprofits
Communicating with Confidence
Attitude Adjustment 101
Powerful Presentations & Public Speaking
Bridging The Gap in Workplace Communications:
Building Sales & Success
Don’t miss the next issue of Life’s A Pitch. Share this newsletter with colleagues and friends so they can subscribe and get new insight into Public Relations!
Life’s A Pitch includes media and public relations tips, story and press release ideas, and information on upcoming events. It will preview brand-new offerings such as teleclasses and seminars that are open to the public. Back issues of Life’s A Pitch are archived at www.getinfrontcommunications.com! These make great references for you.
SUSAN YOUNG'S CALENDAR OF EVENTS

Tuesday, July 24, 2007
On-line Webcast- PR Power Tips: How to Increase Your Media Hits
Organized by Office Depot's WebCafe
4:00 p.m.-5:00 p.m. (EST)
Open to the Public-Free!
For information, visit www.officedepot.com/renderStaticPage.do?file=/promo/
webcafe/young.html&template=promo

Wednesday, September 5, 2007
Founder Lion’s Club
Luncheon Speaker “Powerful Presentations: How to Connect & Communicate”
11:30 a.m.
Lubys, Main Street, San Antonio, TX
Open to the Public
Contact: Jackie Mitchell- jmitchell@2fastmail.com

Wednesday, September 19, 2007
OceanFirst Bank
Communications and Leadership Training
Toms River, NJ
Private

Wednesday, September 26, 2007
AMA- San Antonio Chapter
Luncheon Presenter
11:30 a.m.
Airport Hilton, San Antonio, TX
Open to the Public

Thursday, October 18, 2007
Alamo Area Hospitality Association (AAHA), San Antonio, TX
Luncheon Speaker- “Sales and Motivation”
11:30 a.m.
Location: TBA
Open to the Public

Friday, November 2, 2007
LaSalle University Center for Nonprofits
Seminar “Proactive Public Relations”
9:00 a.m.-12:00 p.m.
Burlington County, NJ
Open to the Public

Wednesday, November 7, 2007
OceanFirst Bank
Communications and Leadership Training
Toms River, NJ
Private

Wednesday, November 14, 2007
North Chamber Leadership Lab
San Antonio, TX
Private

Susan Young and Get In Front Communications successfully helps businesses, non-profits and professional associations to increase their publicity, name recognition and revenues. Call (210) 375-6422, or visit www.getinfrontcommunications.com.

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Copyright 2007, all rights reserved. May not be reprinted without permission.