Life’s A Pitch Published
by Susan Young
Professional Speaker, Author, Media Advisor & Award-Winning Entrepreneur Winner of the “Entrepreneur of the Year” Award from The Edison Chamber of Commerce www.getinfrontcommunications.com Copyright 2006, all rights reserved. May not be reprinted without permission.
Find What's Missing
Questioning your habits and your comfort zone
in public relations and media outreach is essential to your own growth
and the expansion of your organization’s news coverage. Too many times
we find ourselves slipping into a creative rut rather than a groove. A
few weeks ago, I was driving and listening to a business report on the
radio. It mentioned a business owner from New York who has been extremely
successful in finding a niche in a very overcrowded and competitive market.
When asked how he discovered his “sweet spot” his advice was, “Find what’s
missing.” Brilliant words that are so simple they can border on frightening.
I almost swerved off the road. I literally pulled the car over and let
those three simple but powerful words ruminate in my brain. Find what’s missing. Isn’t that what PR professionals need to do? Scour your newspapers and see what articles and types of stories are being covered. Then, instead of getting discouraged that your story is rarely, if ever, picked up or is better than the ones that are in the paper, change your habit. Log onto some websites of newspapers in faraway places like Wichita or San Antonio and see what kinds of stories they are covering. Look at their newspapers and get your creativity flowing. Which story from a faraway place could be used by your organization? Which story was in a newspaper clear across the country that filled the void that’s missing in your local newspaper? Find what’s missing. Often times it’s so simplistic that we completely overlook it. |
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Communication Quote “Talking or writing that is too long is generally the result of thinking that wasn't long enough."- unknown One of My Favorite Quotes “In a time of drastic change, it is the learners who inherit the future.” -Eric Hoffer - Philosopher Need a guest speaker or keynote address?
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Speaking Events Thursday, February 9, 2006 The Four Questions: Moving From Mediocre to Magnificent Delaware Press Association Wilmington, Delaware Private Event Wednesday, March 8, 2006 How to Leverage the Media: Proven Ways to get "Free Press" Jewish Federation of Greater Middlesex County Professional Networking Group Meeting location TBD in Middlesex County, NJ 6:30 p.m. For information contact: Laura Safran at: 732-432-7711 x 24 Friday, March 17, 2006 How to Leverage the Media: Proven Ways to get "Free Press" Nonprofit Symposium, "Strategies for Non-Profit Excellence" Raritan Valley Community College Bridgewater, NJ 2 sessions 10 a.m. & 11 a.m. Registration is $25 per person Call the Somerset United Way at 908-725-6640 for information. Thursday, March 23, 2006 How to Leverage the Media: Proven Ways to get "Free Press" Borders 325 Route 202 Flemington, NJ 7:45 a.m. Open to the public Sponsored by the Hunterdon Chamber of Commerce E-mail: info@hunterdon-chamber.org or call 908-735-5995 Check out Susan's montly column "Speaking of Communication" in the Princeton Business Journal Sign Me Up! Susan Young successfully helps businesses, non-profits and professional trade associations to increase their publicity, name recognition and revenues. Call 210.375.6422 or visit www.getinfrontcommunications.com. To unsubscribe please reply with a blank e-mail to syoung@getinfrontcommunications.co
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