Life's A Pitch
Published by Susan Young
Professional Speaker, Author, Media Advisor
& Award-Winning Entrepreneur
Winner of the “Entrepreneur of the Year” Award from
The Edison Chamber of Commerce
Copyright 2006, all rights reserved. May not be reprinted without permission.
Seasonal Favorites and Seasonal Pitches
The changing of the seasons is always an interesting way to get refreshed and take a new look at life. Seasonal stories are prevalent in the news too. These can vary from skins tips, clothing, house and garden news, school and sports injuries, summer beach rentals, vacation gas prices, holiday shopping, employment and business trends, and so much more.

Seasonal stories abound and it’s our job as creative geniuses to develop the ones that pertain to our businesses and areas of expertise. Consider your industry and make a list of 3-5 stories that may be newsworthy for the spring season of April, May and June.

Maybe you are a certified barbecue chef which would work nicely for Memorial Day weekend. Maybe you own a jewelry store and can tie into gifts for Mother’s Day, Father’s Day, graduations, and communions. Maybe you’re in the health care industry and can offer tips in May for Asthma and Allergy Awareness Month (by the way, May is also Melanoma and Skin Detection month, Clean Air Month and National Bike Month). The possibilities seem endless.

Creating opportunities often involves our ability to piggyback off of other people’s news and connect our own expertise to the general public.

Communication Quote
“You cannot shake hands with a clenched fist.”
-Indira Gandhi, Indian Prime Minister
One of My Favorite Quotes
“Those who cannot change their minds cannot change anything.”
– George Bernard Shaw, writer
Need a guest speaker or keynote address? Did your speaker cancel at the last minute? Susan Young can pinch-hit! Select a customized presentation on topics including:
How to Leverage the Media
Proactive Public Relations
Powerful Presentations
Communicating with Confidence
Attitude Adjustment 101
Don’t miss the next issue of “Life’s A Pitch.” Share this newsletter with colleagues and friends so they can subscribe and get new insight into Public Relations!
“Life’s A Pitch” includes media and public relations tips, story and press release ideas, and information on upcoming events. It will preview brand-new offerings such as teleclasses and seminars that are open to the public.
CALENDAR OF EVENTS

Wed., May 10, 2006- Breakfast Seminar - “Strategic Planning & PR: How to Build a Blueprint & Public Relations Plan for Your Organization” -
Organized by Monmouth-Ocean Development Council (MODC)
SCAN Learning Center, Route 36, Monmouth Mall, Eatontown, NJ
Open to the Public. To register, visit www.modc.com

Sat., May 13, 2006- Garden State Journalists Association-Private Presentation.
Tues. July 18, 2006- Breakfast meeting presentation on Networking-Women’s Executive Leadership Forum-Organized by JH Cohn, LLP. Private Presentation.

Sat. Sept. 30, 2006- Workshop - “Unraveling The Media Mystery: How to Manage Reporters and Influence the News”- Organized by the NJ Self-Help Clearinghouse, Ocean Place Resort & Spa, Long Branch, NJ
Open to the Public. Registration information will be available soon.

Thurs. Oct. 12, 2006- Two Workshop Presentations – “How to Move from Mediocre to Magnificent”-Organized by the San Antonio TX Chamber of Commerce. More information to follow. Visit www.sachamber.org

Susan Young successfully helps businesses, non-profits and professional trade associations to increase their publicity, name recognition and revenues. Call 210.375.6422 or visit www.getinfrontcommunications.com.

To unsubscribe please reply with a blank e-mail to syoung@getinfrontcommunications.com