The Content Marketing Institute’s latest report, B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends concludes that marketing on the major social channels grew approximately 15-20 percent as compared to 2011.
As more of us jump on the social content bandwagon, I wanted to share some thoughts and resources that can help.
Here are five things social content marketers must know how to do:
1. Repurpose and reimagine your content. This means curation, updating older posts, and much, much more.
2. Embrace visuals. Prospects like to see things. Remember show-and-tell in grade school? Effective online marketers know that the ‘show’ element rules. Think beyond infographics. Consider video testimonials and fun images. And yes, charts and graphs with hard data are part of the mix, too.
3. Use keywords to create quality content for your target audience. If it’s B2B or B2C, you must have a constant handle on the trends and challenges affecting prospects and clients. If conversion rates are on your mind, the following links will come in handy.
4. Cross promote your content. Cross channel marketing, which includes online and offline, mobile, display ads, and e-mail campaigns, ought to be the centerpiece of your strategy. Businesses and brands that use this approach on a regular basis will lead the content marketing pack in 2013.
5. Be sticky. Malcolm Gladwell covered this in his best-selling book, The Tipping Point. What makes some websites, blogs, products, and brands explode and stay on top for the long-haul?
Finally, here’s a gem from Gary Friedman of Restoration Hardware. “Great brands don’t chase customers; customers chase great brands.”