Writing and curating news for social media business communications
How do the successful thought leaders of any generation invent, create and discover? What’s left for us to find that doesn’t already exist? Sorry, you won’t become a thought leader or be rich and famous if you reinvent the wheel. And the one discovery I’ve made is the ”build it and they’ll come” approach ain’t all it’s cracked up to be.
Henry Ford said that when people wanted a better and faster way to get around, he could have invented a faster horse. Instead, he went with the car.
In the recent “Influencer Project” (shortest little marketing conference), many Social Media leaders encouraged listeners to be more creative and intuitive. To search our expertise, markets and niches for a slight crack in the door that’s called opportunity. Isn’t that how Pete Cashmore created Mashable, Arianna Huffington built The Huffington Post and Mark Ecko shaped the urban fashion industry?
The Simple Answer
The visionaries and creative leaders that all of us know share the same message and have traveled down one similar path. They thoroughly understand their industry and marketplace. They know the three key words to innovation, genius and trends.
“Find what’s missing.”
Brilliant words that are so simple they border on frightening. Find what’s missing.
PS– I invite you to take advantage of my 21 day free video series “Speaking of Communication.” It covers everything from PR, Social Media, content development, sales, leadership, EQ, public speaking and more. Sign up now at http://www.getinfrontcommunications.com.
(Photo Credit: Robotech_Master_2000)
“The Influencer Project” that just wrapped up was awesome! A great way to spend 60 minutes- with 60 nuggets from 60 inspiring thought leaders and Social Media pros. Each speaker had one minute to answer this question: How can you increase your influence online?
Here are 15 highlights:
The gem that many immediately connected to is from Ann Handley: ”Give it (your content and blogs) wings and roots. Be grounded with who you are and what you stand for. And give it wings by sharing.”
There were two more marketing “sound bites” that I jotted down but don’t have the attribution—I apologize to the leaders who shared these for not providing proper credit. These are SO good, I have to pass them along anyway:
“Build multiple circles in multiple markets.”
“Don’t be shy in Social Media. You don’t have to be a genius. You can engage people by sharing information from other followers and friends.”
The Influencer Project was organized by Thoughtlead and sponsored by Hubspot. Thank you!
PS–Clearly if you are interested in The Influencer Project, you are committed to learning. I invite you to take advantage of my 21 day free video series “Speaking of Communication”. It covers everything from PR, Social Media, content development, sales, leadership, EQ, public speaking and more. Sign up now at http://www.getinfrontcommunications.com. —Please refer to #’s 8 and 11 above 
(Photo Credit: juicedigitalpr)
 |
|
 |
 |
 |
 |
