Creating social media storytelling, content, and brand journalism for businesses

If You Think Writing Blogs is Hard, Try Writing Your Own Obituary

water ducksIf you think your world is tough and you suffer from angst when it comes to writing your blogs or newsletters, consider this. Have you ever written your own obituary?

Roz Savage is a 42-year-old British woman who has single-handedly rowed across the Atlantic Ocean. Now she is rowing across the Pacific Ocean. You may wonder why she’s doing it.

Nine years ago, Savage was a successful management consultant who was married and had a comfortable life. But she felt unfulfilled. She sat down and wrote two obituaries of herself. In an interview with CNN, Savage said in one she kept going with life as it was. In the other she took a jump into the unknown and did the things she’d always wanted to.

From that moment on, her life has never been the same. Her website says, “One-by-one, I shed the trappings of my old life…Little by little I began to realign my life, to put myself on track for the obituary I really wanted.”

According to CNN, she “eventually settled on the challenge that would in many ways define her: rowing the Atlantic single handed…The courage she has found, both to take on the might of the open ocean and give up safe, conventional notions of success to pursue her dreams has made Roz a hero to many people that hope to find inspiration in her life.”

She said, “I try to offer my life as an example of what can be done when a very ordinary person decides to do something out of the ordinary,” she said.

Writing, whether it’s a blog, obituary or romance novel, can be cathartic. The next time you sit down to write a new post, approach it with a fun and daring attitude and not as a gut-wrenching chore. Think extraordinary. It’s all there. You just have to get it out.

I may skip tomorrow’s post and write my two obituaries.


(Photo Credit: Sardonic G)

101 Topics to Write About in Your Articles, Newsletters and Blogs

NY State fair ridesFinding a topic to write about for your e-zine, blog post, or bylined article can cause a lot of people and “non-writers” to stress over topics, ideas and creativity.

I thought I’d help by offering you 101 ideas that you can write about. Keep this in mind. These topics are great for video blogs too.

You may wonder how you can connect these back to your business, products, services, clients and prospects. Yes, even a trip to the mall or a conversation with your dry cleaner are topics or examples worthy of mentions in your articles and blog posts.

Become “Life’s Little Observer” and use your writing and the topics as they relate to the bigger picture–like your customer service philosophy, your new product, your policies, relationships, attitudes, success, motivation, lessons learned, “A-HA” moments and more. The key is to show your reader how your example or story is relevant to them and how you can help them. Share a piece of yourself along the way.

Here we go:

  1. Your business
  2. A new product or service
  3. An old product/service
  4. Your ideal client
  5. Tips on your expertise
  6. How you broke an old habit
  7. Life lessons learned
  8. A mentor
  9. A vacation
  10. A challenge you have overcome
  11. A challenge you are dealing with
  12. A challenge you need/want to overcome
  13. A child who has inspired you
  14. Your first car
  15. Your new car/dream car
  16. A current event
  17. Your hero
  18. A childhood lesson
  19. An award you have won
  20. Your unfulfilled dream
  21. A sibling
  22. Your parents
  23. Your grandparents
  24. Vacation trips in the car
  25. Airport/travel stories
  26. Your best friend
  27. Gardening
  28. Customer Service
  29. A college experience
  30. Your favorite teacher
  31. A book you just read
  32. Your favorite book
  33. A quote
  34. A local event/incident
  35. A speech you heard
  36. A speech you gave
  37. A run-in with a neighbor
  38. Family reunions
  39. Holidays
  40. Music you enjoyed when growing up
  41. The traits of your favorite Superhero or Fairy Tale Character
  42. Your birthday
  43. Anniversary of your company
  44. An experience you’ve shared with your partner/children
  45. An experience you’ve shared with a colleague
  46. An experience you’ve had with a  complete stranger
  47. Moving to another home
  48. Moving to a new city
  49. A movie you just saw
  50. A hobby you have cultivated over the years
  51. A collection you have kept for a long  time
  52. A show you have seen
  53. A sporting event
  54. The Top 5 Things You Want to Do Before You Die
  55. Your parking/speeding ticket
  56. Social media friends
  57. Your dry cleaner
  58. Your dentist/doctor
  59. Your vet/your pet
  60. Your military experience
  61. Your 1st grade teacher
  62. Your favorite college professor
  63. Your favorite food
  64. Your goals
  65. Time management success tips
  66. Your first concert/Broadway show
  67. Your wedding
  68. A break-up
  69. Your first love/date
  70. Networking
  71. Your house
  72. Your vacation/dream house
  73. Exercise
  74. Your favorite non-profit
  75. Your favorite kids book
  76. Why you have a fence in your backyard (or don’t)
  77. Your favorite season
  78. Your favorite sports team
  79. Your favorite way to relax
  80. Your most prized possession
  81. Your favorite newspaper
  82. Your favorite new gadget
  83. Your prom/graduation
  84. Your first public speaking experience
  85. A sales debacle
  86. Your best example of negotiating
  87. The strangest or most interesting experience you’ve had in the  mall
  88. Your favorite magazine
  89. Pet-peeves
  90. Life in suburbia/Life in the City
  91. How you started your own business
  92. Leadership
  93. Driving habits
  94. Your favorite blogs/websites
  95. Marketing
  96. Your favorite video clips
  97. Your own “Top 10 List”
  98. Forgiveness
  99. A famous person you met
  100. A conference or trade show you attended
  101. Your favorite place

Bring your readers full circle with a message, theme or lesson that impacts their worlds. Use the 101 ideas as a springboard for your wordsmithing and success.



(Photo Credit: Auburnxc)

Blogging and Communication are Two-Way Streets

Broadway sign in NYCA blog is often described as having the platform or microphone; an opportunity for you to voice your opinion or share knowledge. Your moment in the sun.

In my 25 years of working in news, public relations and communications, I have always found that no one likes to be ignored. We love a captive audience to express ourselves.

Like any form of communication, your blog is a two-way street. You may initiate the dialogue with a post, but it’s important to invite others to participate and be engaged.

Here are 5 tips that will help you gain loyal followers and increase your visibility.

1. Bring people into your writing. Asking questions and stirring the mind through your writing is powerful. It builds rapport with people, which means they are thinking, feeling, reacting  and involved.  This will shift your dialogue away from yourself and onto the reader or viewer (if it’s a video blog).  Use expressions like: How about you?, If you’re like me, or Consider this.

2. Answer back. When someone comments on your post, respond back to them to build that connection.  The door has been pried open; keep the dialogue moving forward.

3. Agree to disagree. If someone writes a negative comment, you have two options. The first is don’t answer, as silence is much more powerful than words.  Your second choice is to politely and briefly respond with words that state your position in a friendly and casual style. Remember, not everything requires a response. This is true in Social Media and face-to-face communication.

4. Comment on other people’s blogs. Follow posts written by leaders in your field and your competition. Getting involved with conversations on other sites, blogs, RSS feeds and chats will increase your visibility and credibility. This can help bring traffic to your site and blog as well. Become a player. It works both ways.

5.  Use other people’s links in your posts. When you link keywords, don’t just self-promote to your own previous blog posts and website. Link to a few outside articles, websites or resources that are well-known and draw a lot of traffic. Others will appreciate you “widening the circle” and bringing them value.

Your blog is a powerful marketing and sales tool that can be used to draw people into your pipeline. It’s okay to share the microphone with others. After all, one way streets can get boring.

Four-Letter Words to Supercharge Your Blog Posts

Nettie, Susie and Sam 1968

I was born in Brooklyn, New York and lived in New Jersey for 35 years. I know a lot of four-letter words.

Now, now…not the vulgar ones that may have popped into your mind. I’m thinking of nice words that my parents and grandparents (that’s me and my grandparents in 1968 -photo above) taught me and my two sisters when we were growing up. Words like Care, Give, Best, Help,  and Team.

Blog is another four-letter word. Let’s make it a positive one.

Here are some insights to connect these (positive) four-letter words with your blog content and writing.

1. CARE- the caps here are not a typo. To me, CARE is an acronym I use when speaking on communication. Our Communication is based on our Attitude. Our Attitude determines our Results. Our Results can be Excellent.  If you are not in a good frame of mind, don’t blog or use Social Media. In fact, don’t even go out. Poison leaks.

2. Give- I had a profound relationship with my grandparents. My grandmother, fondly known as “Mama” was born in Brooklyn in 1899 and lived to be 95 years old. She was uneducated, but she was very wise.  She always greeted people with the same five words,”What can I give you?” The woman didn’t have diamonds or bank accounts. She gave of herself. That is priceless. Blogs allow us to do that as well. Give your expertise, knowledge and insights so someone else’s world may be a bit easier and brighter. Sometimes we need to give someone a break. Don’t keep a tally sheet. Do it because it’s the right thing to do. You will be rewarded ten-fold. Just like Mama.

3. Best- Always do your best. Mediocrity is for other people. When you sit down to write your blog, take the time to find the right words, information, resources, pictures, video’s, links and approach. Go all out.

4. Stay- Stay with it.  There ‘s a learning curve in everything we attempt and (blog) writing is no different. Read other people’s posts,   participate in my weekly webinars, and ask questions of  bloggers you admire. Success leaves clues. Practice writing several posts a week so you can see progress. But don’t quit. Blogs can be a major marketing tool for you. Stay with it.

5. Team- Social media and the concept of viral marketing are based on teamwork. Consider us all one big happy viral family who is spreading our gospel. Help one another  with links, resources, valuable information, inspiration and friendship. Build rapport with your friends, connections and followers. Rapport is defined as getting people thinking, feeling, reacting and involved. Connect with others online with the mentality of a family or team. Yes, even your competition.  We all have opportunities to grow and share.

My two final four-letter words for you: Good Luck.

The 14 Commandments of Blogging

orangesunMany people are interested in blogging but are literally so stuck and overwhelmed they can’t get started. In trainings, posts, newsletters and chats, the nagging concern is that educated business and nonprofit professionals are afraid of humiliating themselves with the wrong style, vernacular, word choice and length. What to write, when to write, how to write, and into the abyss. Where did all these “rules” come from anyway?

My 14 Commandments of Blogging can help you:

1. Thou shall not expect to be a professional award-winning writer. Be conversational; be yourself.

2. Thou shall (if needed) write an outline before typing to help organize your thoughts and flow.

3. Thou shall use statistics, quotes and relevant information for openers and closers.

4. Thou shall cite your sources (see Commandment 3)

5. Thou shall  write concise and compelling words that  impact your reader, building rapport with them.

6. Thou shall not worry about word count but make every word count.

7. Thou shall write with bullet points and short paragraphs that are reader-friendly.

8. Thou shall keep your finger on the pulse of your industry, trends and news which will give you great topics and fodder for your posts.

9. Thou shall appreciate the power and influence of the written word and the Internet and not write harshly of anyone.

10. Thou shall review and rewrite, knowing the first draft is never the final.  No one is that good.

11. Thou shall write posts that are strong enough to be repurposed in the form of a book (light bulb moment!)

12. Thou shall insert pictures and videos to make the post more visually appealing and interactive.

13.  Thou shall provide valuable information that will prompt readers to share links and tweets of your favorite posts (like this one!)

14. Thou shall be aware of keywords in your title and text for SEO purposes.

Blog titles are extremely important too. Read up on key marketing words that connect with human emotions.  Your title should be a tease to entice people to read on. Learn about Search Engine Optimization but focus on content first, then SEO.


(Photo Credit: Roland)

7 Tips to Productive Meetings

meetingHey, we can’t spend our entire day blogging or hiding behind technology. Sometimes we have to actually see people and interact with them the “old-fashioned way”– on a human-to- human level. Handshakes, smiles, eye contact, small talk and professional clothes. What a concept! Even though technology can do wonders with connecting people, meetings are still an important facet of business.

Meetings can be productive or painful. Exorbitant amounts of time are wasted in meetings that are poorly planned, managed and executed. Many people see meetings as the equivalent of a sleeping pill.

Here are 7 tips to help your meetings run more efficiently. Notice they are all based on communication.

1. Plan an agenda and stick to it. Everyone should know the purpose before they enter the room.

2. Schedule 30-minute meetings (ok, maximum 60 if it’s a big project). If it runs longer than an hour, you may not be properly prepared. Also, refer to #4.

3. Invite only the people who are directly involved with the project.

4. Stay on message. Appoint someone as the “moderator” to keep everyone on track and focused.

5. Assign “next steps” with deadlines to everyone so they have clear direction once the meeting concludes.

6. Agree on a convenient time for the next session before you leave.

7. Send a follow-up e-mail or written communication to all attendee’s summarizing the main points and “next steps.”

People will appreciate good use of their time when you are focused and productive. Stephen Sondheim said, “Everything depends upon execution; having just a vision is no solution.”


(Photo Credit: Phil Campbell)

The #1 Way to Drive Traffic to Your Blog

boy in a wave“Why would anyone care about what I have to write about or say?”

This question is posed to me regularly during trainings and presentations. People want to offer blog posts that will attract followers, establish credibility and build business.

It’s a legitimate question from a small business owner who is looking to find her special place in the big world of blogging.

My answer is simple:

People will want to read your blogs and hear what you have to say if you connect your experiences and knowledge to them. Let’s be real. People don’t care a whole lot about me or you. They care about themselves, their own success, their own challenges and their own worlds.

That’s the key to connecting with them. Your blog may have your name on it but the content must address a problem or challenge that directly impacts your reader.

A Peek Inside

Show your reader value and a willingness to help ease their pain or solve a problem.  Share a short story or anecdote from a situation that you’ve overcome that they may be dealing with. They will relate to you, read it with interest, and as a sign of appreciation, they will share the link or Retweet with others.

This reveals another question: How do I know what challenges people are facing? Another simple answer: read their posts, watch the news, listen to colleagues at networking meetings, eavesdrop on conversations others are having in the cafeteria, at a seminar, or in the elevator. What’s the buzz in your industry? What is keeping people up at night? Pay attention, then start writing.

Shift the focus of your content away from yourself and onto your reader.  Then they will care about what you have to say.


(Photo Credit: Lostinawave)

Building Your Expertise and Credibility Through Social Media

social media certifI’m going out on a limb here but I am willing to bet you know a lot more than you think you know. It’s human nature to downplay our accomplishments and knowledge. We often take our successes and talents for granted.  It’s time to consider yourself someone special!

Blogging and Social Media are excellent ways to showcase your specialized knowledge and build your credibility. When you offer good tips and insights to help people, they will want to follow your posts, visit your web site and learn more about your products and services. Readers will be engaged, interested and appreciative of the value that you’re willing to share. It’s all about developing relationships and trust.

Here are 5 tips to building your expertise and credibility with Social Media:

1. Before you write your next blog post, make a list of every single skill you have. Think back on your entire career and every job you’ve ever done. Include trivial things as well as more difficult tasks, such as: answering the phone, using the fax, creating Excel spreadsheets, writing marketing materials and planning budgets. You’ll soon discover that you have been taking your skills, talents and abilities for granted. ”It’s just what I do.” Sound familiar? Now dig down into your line of work and focus on those specialized skills that you’re passionate about and truly enjoy. That will lead you to your area of expertise.

2. Offer tips. In our “crazy busy” worlds with information overload, write short, punchy tip-sheet style formats (like this) that people can quickly skim and pull good information and nuggets.

3. Solve their problem. Write from the mindset that your reader has a problem and you have the  magic pill to ease their pain. Examples include: ”5 Stress-Free Ways to Travel with Young Children”, “Quick Tips to Successful Business Conferences”, or  ”25 Essential Tips for Office Productivity.”

4. Leverage traditional publicity. When you establish yourself as an expert in your field, you should be able to get coverage in print, radio and TV news. When you have your bylined article printed or you’re interviewed by a reporter, it immediately raises your credibility because the media “validated” you. Blog about your interview, and share links and clips in your Social Media circles. Self-promote.

5. Speak. Host a webinar or Teleseminar, or if that seems too overwhelming, offer to be a “guest expert” on someone else’s program. With so many BlogTalkRadio shows and other online media, there are plenty of opportunities to participate. Target your ideal audience and contact the hosts of your favorite webcasts or programs to introduce yourself. I hosted public affairs shows in radio news for years. Hosts and producers are always looking for fresh voices and new angles. Be proactive.

Here’s the most important and final tip: Stick to what you know. When people read my blogs, and articles, and watch my TV and video clips they know they’ll get information related to my 25 years in news, PR, communication and business.  I wouldn’t dare offer tax-saving tips or great cooking recipes. I’m a newswriter and stink at numbers, and I can’t cook. Oh well.  :)


(Photo Credit: mringlein)

10 Ways Blogs Can Grow Your Business

flowerHaving a blog is very different than proactively using it as the vehicle to drive traffic to your website.

With the new webinars I’m hosting every Monday and Wednesday to provide content ideas and hooks for bloggers, there seems to be a lot of confusion about how important blogs are to growing your organization. I know my marketing and PR goals are twofold: create curiosity and become known. It doesn’t matter if you’re a solo entrepreneur, a professional speaker or author, a corporate marketing executive or a public relations coordinator for a nonprofit.

You don’t have to be a professional writer but you do have to be open to the 10 benefits of blogging.

1. Blogging increases your online visibility (tie your posts in with Search Engine Optimization strategies)

2. Blogs build your credibility and help to position you as an expert in your field.

3. Blogs  allow you the opportunity to showcase your knowledge and intellectual capital in a fun and  casual style.

4. Blogs give you the chance to help people solve their problems and deal with challenges.

5. Blogs give your readers a peek into your personality and help them get to know you better.

6. Blogs can be shared in Social Media. Viral marketing quickly helps spread your message.

7. Blogs create curiosity which prompts readers to visit your website and learn more about your products and services.

8. Blogs  can be interactive and engaging through comments and shared links.

9. Blogging allows you to comment on other people’s posts (go for the big ones that are well-read and well-respected). You can attract someone else’s readers to your site, blog, social media, videos, links, etc.

10. Blogs build relationships.

Consider this: Value, relationships, sharing, marketing, credibility and business growth is what blogging is all about. Still not convinced? Come on…

Niche Marketing and The Naked Cowboy

Me and the naked cowboyYou don’t have to be very familiar with New York City but you may have heard that “The Naked Cowboy” is running for mayor. That’s right, the 39-year-old man who spends his days at one of the busiest corners in Times Square with his hat, cowboy boots, briefs and guitar (strategically placed so it looks like he’s naked), is entering politics. (Yes, that’s me and The Naked Cowboy last September. My kids were mortified. ) And yes, I paid $2 to have my son take the picture. But I digressed.

Now that The Naked Cowboy, born Jack Burck in Ohio, has announced his mayoral campaign against incumbent Mike Bloomberg, he has developed a slogan or tag line.

“Nobody has done more with less.”

I love that line and after giving it some thought, I’ve come to realize there are a few wise lessons I have learned from The Naked Cowboy. We can apply them to our own organizations and lives:

1. Go deep. Find your niche and market the hell out of it. Don’t be a jack of all trades. Differentiate yourself from others.

2. Dress the part.

3. Create a buzz. Chances are The Naked Cowboy won’t come close to winning the election. If his only goal is to increase his visibility and get people talking, mission accomplished.

4. Have the courage to be yourself. You can’t make a mistake when you are authentic. You can only trip yourself up when you are trying to be someone else.

5. Balance fun and professional. The Naked Cowboy is an ace at customer service. He smiles, makes people feel comfortable and is polite. He’s got charisma. He only wanted $2 for the ”photo op” but he was so nice, I may have paid him $5. He provided an “experience”, not simply a picture. As crowded as Times Square was, he made me feel like it was just the two of us. No distractions.

This all happened on a crowded street corner in Manhattan. After that, it was over to Juniors for cheesecake.  Only in New York.