Specializing in social marketing and business communications training

15 Ways to Increase Your Social Media Influence: Highlights from The Influencer Project

Thought leaders“The Influencer Project” that just wrapped up was awesome! A great way to spend 60 minutes- with 60 nuggets from 60 inspiring thought leaders and Social Media pros. Each speaker had one minute to answer this question: How can you increase your influence online?

Here are 15 highlights:

  1. Create content that stands for something; that’s higher purpose. “Be cutting edge.” -Joe Pulizzi
  2. Focus on a specific niche. Use Google searches and determine who is in your industry and what their niche is. Then narrow yours even more. -Dan Schawbel
  3. Build your community of readers by producing thought-provoking topics. “Self-expression is the new form of entertainment.” -Gretchen Rubin
  4. “Content is king.  You must know what you’re talking about.” -Gary Vaynerchuk
  5. “Repeat Tweets”- Guy Kawasaki
  6. Use Facebook. There are 500 million people on Facebook. Set up a fan page. Add a tab with videos. -Michael Stelzner
  7. “Distill what you bring to the table.” What value do you offer, who else offers similar value (A-to-C list) and connect the dots. Build a community and become a thought leader. -Brian Solis
  8. “Give more than you get. Influence comes from a passive place, not pushing.” -Amber Naslund
  9. “What can you shake up in your world? Then the world will pay attention to you.” -Cathy Brooks
  10. “Find one niche and master it, own it. Then teach people in that niche how to be successful in it.”-Lewis Howes
  11. “Understand the needs of your audience, look at data and build things that help them.”-Vanessa Fox
  12. “Listen to conversations.”- Justin Levy
  13. “Put your business model before fame or influence. Your Social Media must add to your bottom line. You must have something to show for it.” -Wendy Piersall
  14. “Find the young, gifted ‘up and comers’ and give them a platform for success that can drive your message.” -Steve Woodruff
  15. “Don’t worry about climbing up the attention ladder. Be original, unique and awe-inspiring. Then people will follow you.” -Nathan Hangen

The gem that many immediately connected to is from Ann Handley: “Give it (your content and blogs) wings and roots. Be grounded with who you are and what you stand for. And give it wings by sharing.”

There were two more marketing “sound bites” that I jotted down but don’t have the attribution—I apologize to the leaders who shared these for not providing proper credit. These are SO good, I have to pass them along anyway:

“Build multiple circles in multiple markets.”

“Don’t be shy in Social Media. You don’t have to be a genius. You can engage people by sharing information from other followers and friends.”

The Influencer Project was organized by Thoughtlead and sponsored by Hubspot. Thank you!

PS–Clearly if you are interested in The Influencer Project, you are committed to learning. I invite you to take advantage of my 21 day free video series “Speaking of Communication”. It covers everything from PR, Social Media, content development, sales, leadership, EQ, public speaking and more. Sign up now at  http://www.getinfrontcommunications.com.  —Please refer to #’s 8 and 11 above :)

(Photo Credit: juicedigitalpr)

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Comments

  1. Kathy Snavely says:

    Well done, my dear! It was hard to keep up with the pace, but lots of gems. Thanks for summarizing them!

  2. I’m impressed at how quickly you summarized such a wealth of information.

    I think it was Ann Handley of MarketingProfs who talked about keeping your content rooted in who you are and giving it wings by making it easy to access and share.

    • Hi Kathryn- Thanks for reading and commenting. I also thought it was Ann Handley who said the “roots and wings” gem, but I wasn’t absolutely sure. If you find out, please let me know!
      Susan

  3. I was pretty bummed that I missed such a great sounding event. Thanks for the wrap up. So many great people, so many great ideas. Time to implement.

  4. Hi Susan,

    Thanks for the great summary of the Influencer Project! It was so rapid-fire, I’m impressed you could get all those down :)

    As one of the team that presented the event, I just wanted to mention that we will be posting the MP3 later today and transcripts by the end of the week. There was so much info, we knew that people would want to revisit and use them as a resource.

    Thanks again!
    Christiana

    • Thank you Christiana. You and your colleagues (and @samrosen) did a fabulous job on this innovative program! So much value for so many people! I am looking forward to the “official” transcript and recording. By the way, I was a radio news reporter for years, so this was fun and a bit nostalgic to listen for the “sound bites” and have a (self-imposed) deadline!
      I appreciate your comment-
      Susan

  5. #5 Repeat tweets really stuck out to me when I attended the webinar. I had just been wondering about that and Guy Kawasaki said he repeats his tweets 4 times in 8 hours and he gets the same # of clickthrus each time he retweets.

    What also stood out were the common threads of not only finding and sticking to a niche but focusing on something you’re passionate about, knowing what you’re talking about and filling a need for others (whether the reader or industry colleagues) – and Mitch Joel’s comment that people tend to struggle the most when they only focus on their own stuff/needs.

    It was one of the best industry events I have ever attended, considering what I took away from it!

    • Hi Lauren,

      I agree- The Influencer Project was packed with such great content and insights. I can definitely see the value in repeating Tweets, as Guy Kawasaki suggests. Different people in the Twitter stream at different dayparts will impact our reach. Good luck as you begin to implement some of these ideas :))

      Susan

  6. All good stuff, a great read, lots of which I’ll put in practice !

  7. Susan,

    You just implemented nugget #11:

    “Understand the needs of your audience, look at data and build things that help them.”-Vanessa Fox

    I was looking for some write up as I misses attending the event. Thanks for putting together the list.

    Uma

  8. I was glad to see this so quickly as well – thank you for the collection of highlights!! This gave me the opportunity to fill in a few gaps in the notes I took, so I’m doubly appreciative.

    As someone working on development of strategic partnerships, the one thing that stuck out for me was the statement encouraging people to co-create with people of the same audience but with different products. This will be key as I re-brand and re-configure my website.

    So much to do…so much to do! :)

    Thanks again!!

    • Hi Keri-
      I appreciate your comment, and yes, so much to do! I’m glad this post helped fill in the blanks. So…which nugget or two are your favorites???
      Susan

  9. Thanks for this amazing recap! I especially love the quote you captured from Nathan Hangen: ”Don’t worry about climbing up the attention ladder. Be original, unique and awe-inspiring. Then people will follow you.” Looking forward to getting my paws on the recording and transcript!

    Nice to “meet” you!

    • Dear Jennie-
      Nathan’s quote was one of my favorites too- and a nice way to wrap up the list! Thank you for your feedback- nice to “meet” you as well!
      Susan

  10. Mary E. Ulrich says:

    Thanks for the summary. I couldn’t get all the names and quotes down. I’m wondering if there will be a written transcription?

    Every time I heard the voice of someone I admire, I would get goosebumps.

  11. Susan,
    Thanks for your great job summing up the #Influencer Project. Here’s the MP3 replay: http://influencerproject.com/replay. Also, they’re doing a tweet chat http://bit.ly/influencerchat don’t forget to use the hashtag #influencer.

    Liz
    liz@lotuswritingcommunications.net
    http://lotuswritingcommunications.net
    http://lotuswritingcommunications.wordpress.com

  12. Hi Susan: Glad you enjoyed the Influencer Project. I thought it was an amazing and brilliant idea, and a lot of fun to participate in, as well.
    And yes, the “wings and roots” bit was me. The idea being that — while it usually applies to parenting (give your children roots to ground them and wings to soar) — it applies equally well to content. This is one of the “rules” in my upcoming book called “Content Rules,” to be published by Wiley this December. (http://www.contentrulesbook.com)

    “Give it (your content and blogs) wings and roots. Be grounded with who you are and what you stand for. And give it wings by sharing.”

    Thanks again for the great write-up!

    • Thanks so much for your comment and kind words Ann. I have updated my post to give you the credit for the “roots and wings” gem. I’ll be looking for your “Content Rules” book this winter. Congratulations!
      Susan

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